Yahoo! launches personalised
online travel planning
10 May, 2007
Yahoo! Travel has launched a new,
personalised version of its travel
planning website, which blends online
community, bargain hunting, and
internet mapping technology.
Yahoo! Travel makes trip
recommendations based on each person’s
history of activity at the website and
shares recommendations and detailed
journeys of users with similar
The new website also demonstrates a
new mapping prototype that allows
other maps to be layered over a Yahoo!
Map to show greater detail of a
particular location and more
customised mapping options.
It uses a collaborative Flight Planner
plug-in on Yahoo! Messenger so that
users can research and book flights in
The Flight Planner plug-in of Yahoo!
Messenger searches for fares on Yahoo!
FareChase and allows users to view and
select their favorite flight choices
Also, using Yahoo! Trip Planner
Tagging, travellers can now insert
tags within the popular Yahoo! Travel
Trip Planner to organise their Trip
Plans. Website users will be able to
‘tag’ or label with descriptive words
such as ‘romantic’ itineraries that
will be kept for the reference of
Jasper Malcolmson, director of Yahoo!
Travel, says the company aims to
transform fundamentally the way people
plan and research their vacations and
that its Trip Recommendations have
been designed to inspire people with
new ideas of where to go, and the best
price for getting there.
By tapping into the collective
intelligence of other like-minded
travellers, adds Jasper Malcolmson,
“there is a greater ability to plan
and take truly memorable trips, no
matter how near or far you want to
Travel Guides at the website compile
information about prospective
destinations, and the FareChase
software of Yahoo! scours the internet
for hotel and airfare deals.
The internet firm, based in Sunnyvale,
California, created a ‘plug-in’ bit of
software to enable people in different
locations to use Yahoo! Messenger to
book flights online together in real
Also, a software prototype that allows
real-world maps showing terrain,
streets and buildings to be layered
with Yahoo! Maps revealing directions,
landmarks and business is making its
debut on Yahoo! Travel.