TIA, AOL Travel launch web page
for US National Tourism Week
9 May, 2007
The Travel Industry Association (TIA)
and AOL Travel (travel.aol.com) have
joined hands to launch a web page
named ‘Across America’ to celebrate
the United States’ National Tourism
The dedicated web page – hosted on AOL
Travel and live from May 1-20, 2007 –
has been designed to familiarise users
with the various features of American
destinations and provide a platform to
share videos and photos from users’
favorite US travel sites.
The web page also figures fun facts on
travel and consumer message boards.
AOL Travel provides support and
content for the site.
Through launching the web page during
the National Tourism Week 2007, the
Travel Industry Association and AOL
Travel together intend to reach the
message of travel and tourism in the
United States to a whole new audience
and on a much greater scale.
The web page also gives the public a
chance to share their travel pictures,
videos and experiences.
Over 80 tourism organisations
representing cities and states across
the United States are planning to
participate in this promotion by
integrating the special Web tile,
designed by AOL and distributed by TIA,
onto their websites that links to AOL
Travel’s National Tourism Week page.
In addition to the links provided by
city and state tourism marketing
organisations, AOL is building
awareness through its web properties
and its AOL Travel Newsletter. A link
is also available at www.tia.org.
According to Roger J Dow, president
and CEO of the Travel Industry
Association, the TIA is involving
millions of people in the power of
travel through the promotion with AOL
as a focal point of National Tourism
Week activities of 2007.
AOL Travel, says Jim Kovarik, general
manager and director of AOL Travel,
has been a long-time member of the
Travel Industry Association and is
excited to provide support for such an
important initiative by the TIA and
The Travel Industry Association is a
non-profit organisation representing
all components of the $703-billion
travel industry in the United States.
Its goal is to promote and facilitate
increased travel to and within the