Switzerland a model for innovative
tourism, says the World Economic Forum
08 May, 2007
Switzerland, celebrated worldwide as
the tourists’ paradise, has added
another feather in its tourism cap,
with the Geneva-based World Economic
Forum (WEF) recommending that regional
economies can look to Switzerland’s
travel and tourism sector for
A new index compiled by the WEF has
recognised Switzerland as the most
competitive travel and tourism sector
in the world.
In the World Economic Forum’s first
Travel and Tourism Competitiveness
Index (TTCI), the mountain-country
outranked 123 other countries based on
its safety record and high quality
staff in the tourism sector.
Meanwhile, Switzerland has announced
that it had witnessed its best tourism
figures, since 2000, in 2006.
The World Economic Forum’s report
describes Switzerland as an extremely
safe country, with excellent health
and hygiene indicators, as well as
environmental regulation that is among
the most stringent and effective in
the world. Having some of the most
well-regarded hotel management schools
in the world, the quality of the
country’s human resources is
The Swiss transport system and tourism
infrastructure, the report goes on to
say, are among the best in the world.
Also, the natural and cultural
resources of Switzerland, which is
home to six World Heritage sites, are
among the richest in the world.
Switzerland has been followed by
neighbours Austria and Germany.
Iceland, the United States, Hong Kong,
Canada, Singapore, Luxembourg and the
United Kingdom are the other countries
in the top ten.
According to Jennifer Blanke, senior
economist of the WEF’s Global
Competitiveness Network, the study was
neither a ‘beauty contest’ nor a
statement about the attractiveness of
a country. The goal of the study was
to measure the factors that make it
attractive to develop the travel and
tourism industry of individual
The top rankings of Switzerland,
Austria and Germany, Hong Kong and
Singapore demonstrate, says Jennifer
Blanke, the following facts: the
importance of supportive business and
regulatory frameworks, combined with
world-class transport and tourism
infrastructure and a focus on
nurturing human and natural resources
to foster an environment that is
attractive for developing the travel
and tourism sector.
The Travel and Tourism Competitiveness
Index uses a combination of data from
publicly available sources,
international travel and tourism
institutions and industry experts.
Countries were judged on 13 categories
– including security, transport
infrastructure, hygiene, rules and
regulations and the priority given to
travel and tourism.