Hong Kong Shopping Festival 2007 starts June 30

7 June, 2007The Hong Kong Shopping Festival will be held from June 30 to August 31, 2007.

This year’s festival will coincide with the 10th anniversary of the setting up of the of the Hong Kong Special Administrative Region (HKSAR).

Aided by generous support and a host of special offers and privileges from different sectors, the 2007 edition of the Hong Kong Shopping Festival is set to offer visitors an unforgettable shopping experience, claim its organisers.

Lambert Chan, general manager, destination marketing, the Hong Kong Tourism Board (HKTB), says the giant summer shopping promotion, organised by the HKTB for the sixth consecutive year, has become a firm fixture on the city’s events calendar.

This year, the HKTB, in partnership with MTR Corporation, the underground railway corporation in Hong Kong, will publish a shopping guide titled MTR Easy Ride to Hong Kong Shopping Festival.

The guide will feature shopping, dining and sightseeing recommendations in major tourism districts along the MTR and a collection of shopping offers from various MTR station shops. Visitors who buy the MTR Tourist 1-Day Pass or Airport Express Tourist Octopus will receive a free copy of the shopping guide.

In addition to MTR Corporation, different sectors across Hong Kong have confirmed their participation in the Hong Kong Shopping Festival – they will extend a host of special offers for local residents and visitors, some of which will be themed around the 10th anniversary of the HKSAR. For example, over 200 dining establishments will offer special drinks or dishes at HK$10 each.

Hong Kong’s major tourism attractions, including Hong Kong Disneyland, Ngong Ping 360 and Ocean Park Hong Kong, will organise a variety of promotions.

Other privileges exclusively for visitors include special 3-day, 2-night room packages and courtesy offers by some 30 hotels, most of which will also arrange gifts for children born in 1997.

Besides, 10 local travel agencies will provide discounted tourism products for visitors in July. The offers would include complimentary tours for customers born on 1 July 1997, half price for those born in 1997, and ‘buy one, get one free’ tour packages.

To offer visitors diverse experience during the Hong Kong Shopping Festival, various trade associations and retail organisations will stage an array of themed activities and product expos, including the Chinese Medicine Expo, Luxury Timepiece Exhibition, Hong Kong Beauty and Make-up Carnival, and 2007 Diamond Expo.

Adding to the festival’s thrill would be a multimedia show named A Symphony of Lights, complete with pyrotechnic displays on July 1-8. The HKTB will also arrange special pyrotechnics for the harbour extravaganza every Saturday from July 14 to August-end.