FLORIDA IS TOP VACATION SPOT IN
Florida regains top spot among
leisure travel destinations in US
7 June, 2007
Florida has regained its position as
United States’ most-preferred vacation
destination, a survey of travel trends
Florida had fallen to the second place
in the wake of two devastating
Yesawich, Pepperdine, Brown & Russell,
a travel marketing and research
company based in central Florida, has
said that nearly a third of all
leisure travelers are interested in
visiting Florida sometime during the
next two years.
In 2006, California had topped the
list of favored destinations.
The 2007 National Leisure Travel
Monitor surveyed 1,882 active
travelers. The survey shows that most
people in the United States are ready
and willing to travel, but they find
they have little time to take a trip.
In 2006, six in 10 Americans have
traveled at least 75 miles from home
and stayed overnight somewhere.
The survey suggested that lack of
money is less of a deterrent to travel
in 2007 than in 2006. Family budgetary
considerations slipped from the
second-most-important to the
third-most-important reason for not
A third of those surveyed said they
plan to take more trips in 2007 than
in 2006, compared with 26% who said
they would take fewer trips.
Shorter getaways – those of four
nights or less – remain the most
popular, reflecting Americans’ rather
small allotments of vacation time.
The typical employed person in the
United States has 14 days off, the
survey said. In Canada, the typical
adult has 26 days off, and in Italy,
it is 42 days.
Most domestic travellers in the United
States (56%) spend their vacation
visiting friends and relatives, 27%
said they prefer vacations at lakes or
beaches, and 21% preferred general
sightseeing. Theme-park vacations
ranked behind six other alternatives,
The study reaffirmed research that
gasoline prices are significant only
when they exceed $3.50 a gallon.
More people are using the internet to
plan travel. The survey found that 66%
of leisure travellers who use airlines
and stay in hotels now use the
internet to plan vacations, and 56%
book online. By comparison, in 2000,
only 35% used the internet to do
travel research, and 18% used it to