CHINESE OVERSEAS TRAVEL SPENDS
Chinese spend a lot on overseas
2 November 2007
Chinese tourists are spending money
lavishly on overseas travel – with an
average of $3,000 per overseas trip.
This total expenditure includes money
for shopping abroad, luxurious
accommodation and expenses ahead of
A survey conducted recently by the
Nielsen Company and Pacific Asia
Travel Association shows that Chinese
travelers to Europe are the biggest
spenders, spending an average of
$5,253 per trip.
However, those holidaying in Asia were
found to spent about $1,900 per
person, with the exception of those
traveling to Hong Kong and Macao.
Those Chinese traveling to Hong Kong
and Macao, the destinations the
Chinese traditionally opt for shopping
and entertainment, spend an average of
was $2,185 per person.
In a statement, Grace Pan, head of
travel and leisure research for the
Nielsen Company, China, said that Asia
remained the most popular destination
for Chinese travelers because of the
proximity. However, trips to Europe
and America are becoming increasingly
popular, particularly when the number
of business travelers is added.
The survey also found that, while
mass-market travelers focused on
budget travel, “there is a
fast-emerging affluent market segment
prepared to indulge in luxury travel.”
Over one-third of the Chinese who
travel overseas choose to stay in
four-star hotels, with a further 10%
opting for five-star accommodation.
It was revealed that Chinese consumers
were becoming “more sophisticated and
better prepared” when planning their
trips, using all the information
available to them on the internet.
According to the survey, while about 7
in 10 leisure travelers from China
accessed destination websites, about 6
in 10 used online travel discussion
forums to source information.
The internet is the most popular
source of information for potential
travelers, the survey showed, followed
by travel agents and other media such
as newspapers and magazines.
While a majority of Chinese tourists
still uses travel agents (61%), 29%
opted for online travel services, and
16% used websites of hotel or
The survey predicted that holiday
bookings made via the internet would
go up further.
According to John Koldowski, director
of the Pacific Asia Travel
Association’s Strategic Intelligence
Centre, the Chinese made 35 million
overseas trips in 2006 and that the
figures are expected to rise