Leisure travel in US to go up in
the summer of 2007
22 May, 2007
The travel industry in the United
States is predicted to have a gainful
season of summer travel in 2007.
During the period, leisure travel is
expected to rise by 1.4% over last
summer, according to the latest
forecast from the Travel Industry
The Travel Industry Association is the
United States’ national, non-profit
organisation representing all
components of the $703-billion travel
Americans have been forecast to take
nearly 330 million person-trips in
June, July and August 2007 – a record
high number. A person-trip is one
person traveling 50-plus miles,
one-way, away from home.
Business and convention travel too
will remain – increasing by about 3%
in the summer of 2007.
Underlying the travel industry’s
optimism are relatively good economic
fundamentals, says Dr Suzanne Cook,
senior vice-president of Research for
the Travel Industry Association.
Higher gasoline prices are having some
effect on consumer spending power, but
continued positive spending patterns
mean that the summer travel season
will be typical of what has been
witnessed in the past.
A number of studies show that the
majority of consumers expect that gas
prices will continue to rise this
summer, but they seem to be taking it
much more in their stride than in the
past. High gas prices have not yet
affected driving habits.
However, higher prices, both for gas
and other components of travel, will
force some Americans to modify their
summer travel plans. Gas at around
$3.00 a gallon will encourage a small
number of Americans (11%) to make
modest changes in their normal summer
The tipping point seems to be $3.50 a
gallon of gas, with nearly one-third
of those interviewed by the study
saying that they would cancel their
trip if the national average reached
In the summer of 2007, air travel is
expected to be stronger than auto
travel – rising by about 3% in the
June-August season. Auto travel,
however, will continue to account for
about 8 in 10 summer leisure trips.
In all, 80% of those planning leisure
trips will be visiting friends and
relatives, and nearly as many are
looking to go sightseeing.
Other top activities would include
going to the beach, visiting a
national park, visiting a mountain
area, visiting a state park, visiting
a city, going to all-inclusive
resorts, and taking a cruise or
visiting a theme park.
The study showed that about 40% of
Americans express interest in
activities focused on
historic/heritage or on
dining/culinary or wine-related
activities. Nearly as many want to
take trips focused on arts/cultural
activities, spas or gambling. Golf
trips would be the attraction for 14%.