16 May 2008
Yahoo has presented a new way to
present search results that caters to
its strength as an Internet portal.
Glue Pages, which the company began
offering in beta form to Yahoo search
users in India, will combine
traditional search results with a
wealth of other related information.
Traditional search results appear in a
strip on the left side of the page,
while other modules appear that
spotlight sponsored links, recipes,
medical information, Wikipedia
entries, stock charts, Flickr images,
train schedules, restaurant lists,
news, and even Google blog search
results. This portal has been
developed by the Yahoo India team.
Currently this facility will be
available only for Indian users.
It was Yahoo that pioneered Internet
portals, all-purpose sites where
people can find everything they need.
But Google had beaten it by
introducing a much stronger and user
friendly model. With the new service,
Yahoo is trying to regain its
dominance Internet search business.
Glue Pages will have prominent
sponsorship opportunities. While a
normal Yahoo search at Yahoo.com, will
have a list of conventional links; the
same search if done at the ‘glued’
Yahoo.in site, brings up videos and
You Tube clippings.
Glue Pages Beta collates and
integrates the best information from
across the web on a single topical
page. It is currently available for
select search terms across categories
such as health, sports, entertainment,
travel, technology and finance. Glue
Pages Beta reults are displayed
alongside the usual Yahoo!India search
results. The concept uses intuitive
search technology to identify the most
relevant search queries alongside
classic Yahoo India search results.
