Digital movies, courtesy UFO India

UFO India came to the rescue of Fame Tapadia in Aurangabad when the analog prints of Ram Gopal Varma's Aag didn't reach theatres in Aurangabad, in time. Fame Tapadia, which had UFO India Ltd.’s state-of-the-art system retrofitted at the cinema house was able to procure the license from UFO India to screen the movie, in half an hour.

Rajesh Mishra, CEO India Operations, UFO India Ltd., said: “We are glad that we were able to assist Shringar Cinemas in their hour of need with our
high technology system. Early box office earnings are the deciding factor for any film and no theatre owner would want to miss out on this golden opportunity. There were no two ways about it and we went ahead and gave Fame Tapadia, Aurangabad the license to exhibit the movie.”

With technology upgrading constantly, soon filmmakers will be opting for more digital rather than analog prints due to the long list of benefits that it provides. With digitization of movies, unlimited copies can be instantly broadcasted to cinemas when required. Then, there is the cost benefit. Digital processing of a film with its transmission via satellite is lower than the cost of film prints and its distribution to theaters in A, B & C tier cities. Digitalization of a movie also helps in combating the mammoth of piracy.

UFO India Ltd. has digitalized blockbusters such as Heyy Babyy, Jaaneman, Krissh, and Don, which were among the many big movies to go digital on screen in recent years.