Making an entry into the Indian LCD TV market, PC monitor maker TPV India has lined up plans to tap the potential offered by tier II towns. TPV India is a part of TPV Technology Ltd, world’s largest computer display manufacturer.
The company plans to sell close to one lakh LCD TV units in India this year. The LCD TV maker will continue with its AOC brand name to tap the target audience and is planning to sell its LCD TVs in the Rs 13,000-40,000 price range.
The move to focus on tier II towns with AOC branded LCD televisions comes after the realization that metros mostly go after brand names. Touting its products as high quality LCD TVs, TPV wants to look at non-metros to make an impact in the Indian market. The company will be importing LCD TVs from its manufacturing units in China, Poland, Brazil and Mexico for the India market.
A major marketing push is being charted out for AOC LCD TVs, and TPV expects to set up its operations in the country soon. As part of these efforts, TPV will be looking at incorporating the company in India and start manufacturing in the country by the third quarter of 2010.
The company believes that the Indian LCD market size, estimated to be about 1.2 million units, is a potential space for it to play on. The segment has been on the growth path, of late, with increasing spend on electronics happening among consumers. Along with finding a market in tier II towns for the LCD TVs, TPV will also aim at selling its new range of All-in-Ones that has a desktop computer-monitor-CPU combo for a price ranging between Rs 22,000 and Rs 50,000.
A marketing blitzkrieg is being lined up to realize its plans in the short term. The current year is being seen as very important by the company and it looks forward to reap rich benefits in the far flung towns of the country.
LCD televisions in India are now much cheaper than before, but Tier II towns have to taken to LCDs yet due to higher prices. The introduction of AOC LCD TVs in India is set to change that.