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TATA SKY AND DISHTV IN DUBAI

 


 

Entry of Tata Sky, Dish TV receivers banned at Dubai airport

15 March 2007: Entry of Dish TV receivers and Tata Sky receivers has been banned at Dubai airport.

Till last week, thousands of non-resident-Indians (NRIs) in the United Arab Emirates (UAE) used to bring in Dish TV or TATA Sky receivers and walked freely through Dubai airport without any problems.

The Indian Direct-to-Home system (DTH) offers over 100 Indian satellite TV channels which can be viewed by paying just Rs 300 a month. This has made viewing of over 100 channels very cheap as compared to the rates of UAE’s official channel distributors, e-phela and e-vision.

Several subscribers to e-pehela and e-vision have unsubscribed or de-graded their subscription after the successful installation of Dish TVs in their homes.

The Dish TV cost less than Rs 3,000 and thereafter Rs 300 every month, which saves about 30 % to 80% of the fees payable to e-vision and e-pehela in the UAE.

Moreover, several additional channels like Zee Kannada, ETV, Sony Set Max, Aaj Tak, and IBN-CNN can be watched without additional payment.

Said an Indian who landed through in Dubai the other day: “I think e-vision must have complained to the authorities to stop carrying Dish TV receivers to the UAE. I bought one to watch the World Cup Cricket coverage as our building has still no e-vision connections. At the scanner machine in the airport, my receiver was confiscated. Several other passengers were also stopped at the scanner machine for carrying the equipment.”

Another passenger, a woman, said: “Many people were bringing the Dish TV systems successfully without any problem and so we too brought one. But we are not lucky enough to carry away our Tata Sky receiver. I think we have to upgrade our e-vision subscription to watch the World Cup Cricket on Fox Sports.

Detaining receivers at the Dubai airport is the only way to stop Dish TV service in the UAE, as it may not be possible to block the transmission of channels to these receivers. Those who have already installed the receivers may find themselves lucky, but authorities say that, viewing TV channels through unauthorised Dish TV or Tata Sky is illegal.

It is said that consumers of Dish TV and Tata Sky have already started taking advantage of loopholes in the satellite transmission system. Non-resident Indians in Dubai, who follows the pay TV regime, are routing their entertainment signals via India.

Tata Sky and Dish TV, the Indian DTH systems, are being bought in various parts of India and flown to Dubai and other parts of the United Arab Emirates where they are being lapped up by NRIs who were paying close to Rs 1,800 a month.

About 10,000 Indians residing in the Persian Gulf nations have subscribed to either the Tata Sky or Dish TV service in India, and have installed it in their homes in Dubai, getting a cheap deal.

“All you need is a dish on your terrace, which is already installed in several of these countries and you just align it in the direction of the satellite transmitting the signal with the set-top box (STB) bought and activated in India. You just have to connect the dish there and you are in business,” says a Dubai-based resident.

Nearly 10% of the DTH connections sold in India are being actively viewed in Dubai and other Middle East countries, say industry sources. “It makes sense to get the connection from India as it costs about Rs 300 which is payable in India. In fact, many of us have subscribed for the whole-year package to avoid increase in rates later,” says one resident in Dubai using the Tata Sky service.

Vikram Kaushik, CEO of Tata Sky, says: “Piracy is taking place across the region in all our neighbouring countries. However, the moment we notice that the boxes are not in the location they are meant to be, we disconnect them. In fact, we have been approached by distributors from the neighbouring countries to provide the Tata Sky service, but since the laws do not allow it, we have abstained from doing so.”

 

 

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