Tata DoCoMo GSM Mobile service launched

Monday, August 24, 2009, 8:06 by Tech Correspondent

Tata DoCoMo GSM mobile phone service has come to Mumbai.

tata-docomo

The GSM cellphone service from Tata Teleservices was launched in the sourthern states in June. With the new GSM mobile telephone operator, Tata DoCoMo becomes the eighth operator in the lucrative Mumbai-Maharashtra market.

It is important to remember that Tata DoCoMo will be the GSM brand, while Tata Indicom will continue as the CDMA mobile operator.

Tata DoCoMo has surprised rivals and customers alike with the launch of its per-second billing and 1 paisa per second national calls. Per second billing from Tata DoCoMo means you need to pay only for the exact number of seconds you call. In most other telecom operators, the payment is on a pulse basis: For eg; if you are a subscriber in a 5-second pulse scheme, you will be charged for two pulses, even if your call is just one second over the first pulse. The company claims that Tata DoCoMo is a 3G-ready network, though this means little for the subscribers currently, since 3G services are not open for private mobile operators so far.

Tata DoCoMo has also introduced one paisa per second tariffs across its national network. This means a long distance call (STD call) from Mumbai to Thrivananthapuram will cost the same as the call from Mumbai to, say, Thane. This simplifies the billing process for the customer, who can easily calculate how much a call will cost.

However, the 1 paisa per second is an introductory lifetime offer. The company may withdraw the Re 1 per second offer later.

As of now, the Tata DoCoMo GSM mobile network is available in Andhra Pradesh, Chennai, Tamil Nadu, Karnataka, Orissa, Kerala, Mumbai, Maharashtra-Goa and Madhya Pradesh-Chhatisgarh telecom circles.

Tata DoCoMo is a joint venture operation between the Tata group and NTT DoCoMo of Japan. Late last year, NTT DoCoMo acquired a 26% stake in Tata Tele Maharashtra Ltd for over Rs 12,000 crore.

Mumbai already has seven mobile phone operators – these are Airtel, Reliance, Aircel, MTNL (Trump and Dolphin), Vodafone, Loop Mobile and Idea Cellular.

Initially, the Tata DoCoMo GSM mobile operation was launched in Tamil Nadu. Currently, the company (Tata Teleservices) holds a licence to operate mobile phone services in all 18 telecom circles in India. However, Tata DoCoMo is not launched across all circles so far. The company plans to introduce the Tata DoCoMo network across all circles by the end of the year. In the New Delhi circle, Tata DoCoMo is awaiting spectrum to launch the operations. In West Bengal and Assam, the company is believed to be running trials before the launch. Media reports say that Tatas will launch the Tata DoCoMo GSM mobile phone service in West Bengal before Duga Puja in September.

Tata DoCoMo operation was launched in Mumbai on August 9. The company has twpo brand ambassadors for the new GSM brand – Krushnaa Patil, the youngest to climb the Everest and Pooja Chopra, Ponds Femina Miss India World 2009.

Tata DoCoMo is investing close to Rs 2 billion to expand its cellular tower network in India. Many of the towers are shared  by Tata Indicom and Tata DoCoMo.

Recent reports from Japan said that DoCoMo may increase the stake in Tata Teleservices from the current 26%.

3G wireless spectrum auction is expected to be held sometime later this year. Most of the telecom operators in India are looking forward to the spectrum auction, which is mired in controversies. As if now, only government-owned mobile operators BSNL and MTNL have been given mobile spectrum. However, these companies too are expected to bid for 3G spectrum when the auction opens, and will have to match the highest bid if they are to keep the spectrum awarded to them already.

Tata Teleservices is making losses quarter after quarter. The company hopes to be in profit in a period of three years. The launch of Tata DoCoMo GSM service in the southern states has been hugely successful, with many stores running out of SIM cards for subscribers. If Tata DoCoMo is able to sustain this initial momentum, the company may be seeing profits in a shorter while.

In Japan, NTT DoCoMo is the largest mobile telephony operator, with a 50% market share. DoCoMo is a technology pioneer, and is already testing 4G technology in Japan with 250 mbps download speeds in a wireless network. The company is already testing LTE (Long Term Evolution), seen as the next highest standard in telecom technologies. Tata Teleservices is rather a late starter in the mobile phone services arena, though the company claims that it is the fastest-growing mobile phone services operator in the country. Rival CDMA operator Reliance Communications, on the other hand, has been a market leader. Reliance, which is predominantly a CDMA player, recently launched its GSM service under the brand name Reliance GSM. Tata, meanwhile, has given a whole new brand name for the GSM cellphone service as Tata DoCoMo.

Tata Indicom too has been aggressive in the recent past, launching high-speed internet access devices like the Tata Photon Broadband Plus, which is  a CDMA-HSIA based device for wireless internet access. Tata Photon has received a good market response for the Tata Photon network, mostly in cities. Photon network is currently not available in several cities and a large number of villages in India.

Customer care phone numbers of Tata DoCoMo

Andhra Pradesh 9030012345
Karnataka 9036012345
Kerala 9037012345
Orissa 90400123 45
Tamil Nadu’ 9043012345
Madhya Pradesh 9039012345
Chattisgarh 9039012345
Mumbai 90290-12345 and 90290-000121

15 Comments

  1. Ratika said on Monday, August 31, 2009, 11:18

    tata has com up wit a classic service again..the sim cards of tata docomo hav already hit the market and no doubt the sim cards are in great demand as the call rates are jus 1p/sec. the VAS too are really good..the network is fine and the offers like 100 free sms per day and free voice mails are jus amazing..tata docomo is really worth an appreciation!

  2. SHREERAM BISHNOI said on Thursday, September 3, 2009, 13:55

    Now New Conection Tata Docomo

  3. aniket said on Friday, September 4, 2009, 19:49

    i am really impressed with this 1paisa/sec strategy, now this one can call a real value for money and real business where one shud trade in volumes and tata has proved that , he really want to do something for india

  4. aniket said on Friday, September 11, 2009, 12:14

    anyone got a idea when docomo is gonna laucnh its unlimited gprs plans???its beiong spoken abt a lot here but no one is sure

  5. TATA DOCOMO said on Tuesday, September 22, 2009, 6:20

    We have finally launched our unlimited GPRS plan and we will be introducing it in 2 packages. The first package will be the ‘Rs. 15 GPRS Pack’. This is a pre paid pack wherein a customer can recharge with Rs.15, and thereafter the customer will be allowed to access unlimited data for next 3 days by selecting Docomo internet APN on their handsets. The second package will be the ‘Rs. 95 GPRS Pack’. In this pack, the customer can recharge with Rs. 95, and thereafter the customer will be allowed to access unlimited data for the next 30 days. These packages will be applicable to TATADOCOMO home and roaming network only.

    For further information please visit the Unlimited GPRS URL: http://www.tatadocomo.com/gprs-edge-faqs.aspx

  6. aniket said on Wednesday, September 23, 2009, 8:31

    that the exact thing i was waiting for..docomo you rock..hope the speed too is gud..n pls provide the gprs charging vouchers…

  7. aniket said on Thursday, September 24, 2009, 12:29

    guys gt to knw abt the animation contest..its worth rs.1,00,000..its amazin..wish i too could participate in this..newyas best of luck people..

  8. Saumik said on Sunday, September 27, 2009, 7:55

    I have taken DoCoMo for one and only reason – Its from TATA group and the trust associated alongwith. I am fully satisfied with my decision. I would give it 10 out of 10 on its network coverage in Pune. Per second billing on Local STD and ISD is the secondary reason of my decision. First is the trust associated with the group.

  9. rohan said on Tuesday, September 29, 2009, 10:09

    i bet tata docomo wil b more popular than in the market as they hav launched the 1st ever android in India..keep up the gud work also your service..

  10. TATA DOCOMO said on Monday, October 5, 2009, 11:59

    This Diwali we want to ‘do the new’ with the animators! Not only are we holding the Animation Contest, we are now giving it a cracking Diwali twist! So all you animator’s out there here’s your chance to earn a nice Diwali Bonus! We are offering a special reward of Rs. 1 Lakh for the best animation celebrating the theme of Diwali, using D, O, C, O, M and O and of course our brand signature tune!
    The last date of submission for the unique Diwali Contest is October 7th, 2009. The name of all the entries must start with ‘DIWALI_(title of your clip)’.
    The Diwali Twist Competition is over and above the on-going contest and the same terms of DO apply.
    This Diwali we want to DO the New, so its time for you to show your DO!

    The Diwali twist contest details can be found at ‘create.tatadocomo.com/ what-to-do.aspx’

    Warm Regards,

    TATA DOCOMO

  11. apoorv said on Tuesday, November 24, 2009, 7:36

    when docomo eill launched in delhi.The delhiites are waiting

  12. Monishankar Das said on Monday, June 7, 2010, 12:53

    m eagerly waiting for your services to start in assam & the entire of north-east

  13. sachin said on Thursday, September 23, 2010, 17:58

    hai my lovely docomo how are you iam waiting for you 3g tata internet jaldi say aajao yaar tumhara dost yaad kar raha hai tumhi ho yaro ka yaar jaldi karo or hamsa ki taraha jaldi say milo i love you docomo sachin up west

  14. rahul said on Thursday, February 10, 2011, 14:54

    When will DOCOMO services be launched in Assam??? I thought TATA had plans to launch it by mid-2010. I hope it comes here soon.

  15. Ramendu Narayan Datta said on Sunday, February 13, 2011, 12:17

    To
    Tata docomo GSM service,W.B
    Sir,
    Few days ago I have applied for switch over from vodafone to Tata-DOCOMO without changing my Number(dated 07/02/2011),UPC VV158312 ,I am awaiting for the Docomo connection .The concerned retailer of Malda,W.B, UPC No wrongly Send as TV158312 in place of VV158312. The matter was brought to his notice and UPC Send on 08/02/2011 in correct form. But no repply so far been received from the Tata Docomo .
    please look into the matter and do the necessary step.
    Yours sincerely,
    Ramendu Narayan datta
    Arabinda park, Malda.

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