Sony has taken the wraps off its new Bravia full HD LCD model, the Sony Bravia Z5500.

Recently, the Indian government announced a 2 per cent excise duty cut to accelerate consumer spending by enabling companies to cut down their prices. And companies are following suit.

Home cinema viewers have always been irritated by the fact that they could not perfectly recreate a movie hall experience, visually, on their widescreen flat-panel TVs. HDTV sets can take you only so far. A lot of the movies produced now are in the 21:9 format that is suitable for movie theaters. When you watch such a movie on a 16:9 TV set, you get black bars at the top and bottom, wasting screen space. Something all of us have experienced while watching the latest movies from Hollywood.

Sony launches its new Bravia Z450A LCD TV, the first of its kind with motionflow 200Hz technology in India. The Motionflow technology has been supported and appreciated by owners all over the world for its ultra smooth picture enhancement quality.