Philips has unveiled its new 9700 LCD TV series and launched new models in its 9600 series, the 9664 and 9604 LCD TVs.

Home cinema viewers have always been irritated by the fact that they could not perfectly recreate a movie hall experience, visually, on their widescreen flat-panel TVs. HDTV sets can take you only so far. A lot of the movies produced now are in the 21:9 format that is suitable for movie theaters. When you watch such a movie on a 16:9 TV set, you get black bars at the top and bottom, wasting screen space. Something all of us have experienced while watching the latest movies from Hollywood.