Axis Bank has decided to go mobile using IDEA Cellular’s mobile platform. Axis Bank and IDEA have signed a Memorandum of Understanding, under which IDEA will act as Axis Bank’s “Business Correspondent” to provide Axis a wide range of financial products and services through IDEA’s retail outlets.

You can soon change your telecom service provider without having to change your mobile number. That’s what mobile number portability does.

Talk To Auro, an innovative marketing campaign by Idea Cellular was launched today. Talk To Auro is based on the character Auro in the bollywood movie Paa, where a 13-year old child enacted by Amitabh Bachchan suffer from a rare disease which makes him look like an old man due to accelerated ageing.

BlackBerrys on Idea Cellular have become a reality. Idea Cellular and Research In Motion have tied up to bring the BlackBerry range of smartphones to India. From now, Idea Cellular subscribers can buy and use latest BlackBerry phones like BlackBerry Storm, BlackBerry World Edition 8830, BlackBerry Curve and BlackBerry Flip in Idea Cellular mobile networks.