Swissvoice, a European handset maker, has launched five new mobile phones in the Indian market. The five Swissvoice handsets will be available in the price range of Rs 2,999 and Rs 5,999, in India.
By the end of 2010, Swissvoice plans to expand its line-up in the Indian market to twelve and sell approximately thirty thousand devices per month.
The company intends to initially target the youth in tier 2 and tier 3 cities in northern India followed by a roll-out in Southern India, at a later stage.
The new handsets from Swissvoice will be developed in Hong Kong and manufactured in China.
About nine to ten million mobile devices are sold every month in India. Other than the big brands such as Nokia, Samsung, LG and Sony Ericsson, a healthy share of the Indian market is dominated by smaller brands such as Spice, Karbonn, Micromax, HTC, Huawei and now Swissvoice.
Recently, manufacturers such as Zen Mobiles, Bright Telecom, and Olive Mobiles, have launched a slew of budget handsets in the Indian market. Typically, these handsets offer dual sims, long battery life ,and multimedia capabilities – all of which are popular features among Indian users.
Some devices also have QWERTY keypads and are 3G enabled in readiness for 3G networks that will be offered by telecom operators within a few months. It is likely that Swissvoice will offer handsets that cover the price and feature range of the low and medium segment i.e, mobiles that cost between Rs 1,500 and Rs 20,000.