Kolkata-based Supertron Electronics, a Rs. 900 crore IT hardware group, has forayed into the cell phone handset space through a subsidiary.
The company introduced five-entry level models, branded i-super Mobile, and said that it will continue to bolster its product portfolio going forward.
Supertron’s handsets, which are manufactured in China, are aimed at semi-urban and rural consumers. The devices should be available throughout India by next year. No word, as yet, on the price points though, it would be safe to bet that they would be quite affordable (considering these will target first-time buyers).
Supertron has plans to sell one lakh handsets and record turnover of Rs. 20-30 crore during the current year, the firm’s chairman and managing director V K Bhandari said. After the process of diversifying into the phone manufacturing business is complete, the company hopes to register groupwise revenues worth Rs. 1,300 crore during this fiscal year, Bhandari added.
Indian cell phone brands already have a 25% share of the domestic handset market and their market share is still growing.
Supertron Electronics has 27 offices across India, and claims to have a pan-India distribution network for computer hardware. The company plans to appoint up to four distributors in East India that will distribute its cell phones. This year, Supertron intends to set up branches in Goa, Coimbatore, Jammu, Siliguri, Surat and Parwanoo.
Supertron also owns proprietary brands of computer peripherals – Supercomp (for price-conscious consumers) and Solitaire (for premium buyers) – ITES, as well as an online retail store.