Sony Bravia 3D TVs to be launched in India

Sony has announced its Sony Bravia 3D TV range in India, on March 9, 2010.

Sony Bravia HD LCD TV photo

Sony will also launch its 3D TVs worldwide by June-July 2010. It has not announced the pricing details for India, but it is estimated that the Sony Bravia 3D range of TVs will cost more than Rs lakh.

The company has announced the pricing details for Japan, where it will launch the 3D TVs in June 2010. The Sony 3D TVs, with two pairs of 3D glasses, will be available in the range of ¥290,000 ($3,222) to ¥580,000 ($6,444), reports say.

Sony will also launch 24 new Sony Bravia models priced between Rs 45,900 to Rs 3.50 lakh.

“Indian consumers today have become all the more technology savvy and with the launch of new technologies like 3D, Internet TV and LED, we want to ensure that they get nothing but the best,” said Sony India Managing Director Masaru Tamagawa.

The Sony Bravia 3D TV will be WiFi capable. The company has said that it will also produce 3D content, considering the dearth of 3D shows both in India and overseas.

Sony plans to invest Rs 1,800 crore in the Indian market in 2010-2011 to promote its LCD and plasma TVs. Tamagawa said that the company has invested over Rs 700 crore in marketing Sony Bravia TVs, that account for one-third of Sony’s total turnover of Rs 3,500 crore in India.

It hopes to double its flat TV sales in India from four lakh units last year to eight lakh units, in this year.

“Sony is confident that it will be able to achieve the targets based on three strong pillars of technology, picture quality and design. We plan to usher new heights in the LCD TV segment with plans to capture 30 per cent of the total market share,” Mr. Tamagawa said.

Sony also plans to double its dealerships in India from 2,500 to 5,000.