At the IFA Berlin show in mid-2010, Sony unveiled 3D HD Bravia televisions and has been working on glasses-free 3D display as well. The company now has a glasses-free 3D portable Blu-ray player which uses parallax technology to produce a three dimensional effect. Sony’s 3D Blu-ray player, BDP-S780, is also Skype enabled, presumably for video conferencing. Related: Will CES 2011 lift 3D TV sales?
This is done by making the display appear as it would to someone with a parallax error. This error is produced when two subjects, such as two human eyes, view an object from two different angles. It is evident when the same object is viewed twice successively with one eye at a time. The object’s position doesn’t appear constant when viewed from different angles. This error is removed by human vision, but Sony and other display companies use it in principle to create a 3D effect where there’s none. Also see: 3D TVs in India
Toshiba too has glasses-free 3D technology and will reveal the working models of the new laptop and a 3D flat screen TV based on it at the CES 2011. Like we told you recently, a prototype of Toshiba’s glasses free 3D laptop called Qosmio was revealed recently and the device expected to ship for retail by the end of 2011.
Highdefdigest.com is attending the CES 2011 in Las Vegas and says it was striking how much Sony is depending on 3D being successful. The company’s press conference began with a 3D video playing on a screen 70 feet wide and 15 feet high. The video ended with a trailer for “Green Lantern,” an upcoming Sony Pictures release. The stage then revolved to reveal the president of Sony, Howard Stringer, along with Seth Rogan and Jay Chou who star in “Green Lantern.” These three people, inside a car – also from the movie – were hiding behind the 3D screen all along.
Howard Stringer then said that a 3D channel from Sony called 3net will be launched in a few months. He also took out a 3D personal media viewer prototype called Headman and a 3D Handycam with a 3.5-inch glasses-free 3D display called HDR-TD10. This is said to be the first double full HD resolution camcorder. It shoots at 1920 x 1080 pixels and has a dual Sony G lens system as well as two Exmor R CMOS image sensors.
Also part of Sony’s 3D lineup was Bloggie 3D, which is a flip video camera. Bloggie 3D costs about $250 and can record 720p 3D video. Other than these 3D devices, Sony also has a new 3D Viao laptop and KDL-55HX929 LCD screen which displays both 2D and 3D content in full HD, and uses a technology called X-Reality to enhance the quality of streaming video and regular TV programming.
With so much riding on 3D technology for Sony, it better tighten up its marketing, because till now, 3D products have not been a blockbuster in India and abroad.