Sharp Aquos LED LE700 series LCD TVs launched

Thursday, July 9, 2009, 10:32 by Tech Correspondent

Sharp Aquos LE700 LCD TVs with LED backlighting will be available soon. Sharp today announced the launch of its latest high-definition LED TVs in the US. The LE700 Sharp Aquos series TVs are expected to be available in Europe and Asia in a few months’ time. Sharp LE 700 LED TVs boast a host of features completely new to the high-performance HD TV market.

Sharp Aquos LED LE700 LCD TV photo

Sharp Aquos LED LE700 LCD TV photo

Sharp is rolling out four models in the new Aquos LED series. These are LC-52LE700UN (52 inch LCD screen) at a price of $2,799.99, LC-46LE700UN (with 46 inch screen) at a price of $2,199.99, LC-40LE700UN (with 40 inch screen) at a price of $1,699.99 and LC-32LE700UN (32 inches) at a price of $1,099.99. Sharp may launch 60-inch and 65-inch screen Aquos LED TVs too at a later stage.
The latest Sharp Aquos LE 700 LCD TVs feature LCD technology with full-array LED backlighting. Sharp’s LED foray seem to be a frontal attack on Samsung’s pencil-thin LED TVs, launched recently.

Sharp attributes several benefits to the LED technology. According to Sharp, LED technology used in the Aquos LE 700 TVs ensures that the TV consumes much less power than its earlier models and rivals’ products.

Sharp  said that LC-52 LE700 UN consumes 105W, crossing the Energy Star criteria for televisions by 68% the LC-46LE700UN consumes 90W, beating the norms by by 63%; the LC-40LE700UN uses 75W, exceeding the guidelines by 60%; and the LC-32LE700UN consumes only 55W, beating the energy norms by 52%.

There are other benefits too. LED technology, claims Sharp, is a non-polluting technology. This means that unlike in ordinary picture-tube TVs, there is no mercury involved in the production of the panels, making entertainment eco-friendly with the Sharp Aquos LE 700 LED TVs. Sharp adds that all HD TVS in the LE 700 Aquos series have a system which adjusts screen brightness and power consumption depending on the lighting in the room where the TV is placed, ensuring that only the optimum amount of power is consumed. Related story: LCD TVs in India

At this point, we have no information on when Sharp would introduce its LED TV models in India.

According to Sharp, the Aquos LED LE 700 series TVs will also have a longer life span, since their flat panels generate less heat. The company said that the panel will likely have a lifespan of 100,000 hours, two-third more than competing models.

Sharp’s senior vice-president and group manager product and marketing group Bob Scaglion said that Sharp has already demonstrated the infite possibilities of LCD technology and said it had brought the first bacllit LED TV to the high-definition market last year. Sharp, he said, continues to advance the LED TV category. “With the introduction of the AQUOS LED Series, we are bringing consumers an affordable display solution with superior picture and environmental performance that provides a true value. Sharp is able to deliver a price-competitive yet high-performance product by producing many of the key components of the TV, including the LED components and the LCD panel.”

The Sharp Aquos LED TVs use a newly-developed X-gen panel with 1080p, which can display images at a faster pace than other LCD TVs. The Sharp Aquos LED TVs have a frame rate conversion of 120 Hz and a pixel response speed of four milliseconds. The flat panel quality on the Sharp Aquos LED TVs ensures that you can watch the TV from practically angle in your living room – Sharp says you can view from even 176 degrees.

Sharp says that the UltraBrilliant LED backlighting technology illuminates the screen to a very high degree of brightness and contrast. The panel with 10-bit processing is designed in a way to cut out light leakage, which enables extremely high black levels. The panel has a contrast ratio of  2,000,000:1, which ensures crisp picture quality and lively colors.

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One Comment

  1. A_HMAD said on Monday, March 14, 2011, 17:43