The latest high-end TV, the LED High Definition TV, will soon be available in India.
Electronics majors like Samsung, LG, Panasonic and TCL are planning to launch their LED TVs in mid-2009.
Samsung has launched a series of LED TVs in India, priced in the range of Rs 1.25 lakh and Rs 3.5 lakh.
“This year, Samsung will introduce a full line up of LED TVs that achieve mega-contrast ratios,” Samsung India Deputy Managing Director R Zutshi said.
“LED TVs use low electricity, contain no mercury and are made of environment friendly products. The introduction of LED TVs will create even more excitement in the fast growing, high-end technology TV market in India,” he added.
LED TVs use the latest technology by cascading millions of LEDs (Light emitting diodes) together to produce brilliant quality pictures, where as LCD TVs use Liquid Crystal Display.
Samsung has also launched two LED HD TV Series, Series 6 (40-inch) and Series 7 (46-inch). It will launch the Series 8 (55-inch) LED HD TV in May 2009.
The company has said that its three LED series’ come with Samsung’s Auto Motion Plus frame interpolation technology that provides crisp viewing of sports, video games and movies.
Samsung expects its LED TV volumes to be 10 per cent of its flat panel TV volumes in 2009. The company’s sales target for flat panel TVs in India, in 2009, is six lakh units.
Apart from Samsung, other electronics majors like LG, Panasonic and TCL are also preparing to bring the LED TV to the Indian market.
“We will be launching LED TVs in the next two-three months. It will be a global launch of this series and would introduce it in India at the same time,” LG Electronic India Ltd Managing Director Moon Bum Shin said.
“Soon, we are going to introduce our new range of LED TVs in the country,” Panasonic India General Manager Marketing Sabiha Kidwai said.
“Our portfolio will be targeted for commercial use as an outdoor media. We are currently firming up the business plan for this segment. Our LED TV will be customized as per the buyer’s requirement,” TCL India Holdings Pvt Ltd President James Li said.
In 2008, the total annual sales of LCD and flat screen TVs in India was seven lakh units, and is expected to double by 2011.