RIM launches Blackberry 8820
21 July, 2007
makers of Blackberry, Research in
Motion, RIM, has launched a new Wi-Fi
handset to take on Apple's heavily
hyped iPhone. The all new 8820
Blackberry will provide GPS satellite
navigation, play music and videos, and
provide wireless access.
Mike Lazaridis, RIM President and
Co-CEO, said that steve Jobs and
Apple's iPhone has brought a lot of
attention to the sector. "Hats off to
Mr Jobs for growing the whole
industry," Lazaridis said at RIM's
annual shareholder meeting in Canada.
"We all knew the smartphone market was
growing. Some of us believe that
eventually all phones will be
smartphones. I think what the iPhone
announcement did was that it just
accelerated the public's awareness and
acceptance of a smartphone."
Apple's iPhone was released in the US
in June 2007. The iPhone can handle
phone calls, e-mail, Web browsing,
music, and videos.
RIM, which has been doing well in the
corporate market in the past few
years, has now set its sights on the
consumer market as well. Its push
e-mail software allows customers to
access their e-mail in real time.
Lazaridis said, "The BlackBerry 8820
complements our carrier partners'
cellular networks with the added
ability to stay connected via Wi-Fi at
home, through hotspots, and corporate
The new Blackberry 8820 will be the
first dual mode smartphone from RIM
and will feature the thinnest
keyboard. AT&T will sell the
Blackberry 8820 in the US later in
2007. RIM has included a microSD/microSDHC
(microSD High Capacity) expandable
memory slot that can support current
and future generations of microSD
memory cards up to 32GB.
Blackberry 8820 will combine EDGE/GPRS/GSM
cellular and Wi-Fi connectivity for
data access and voice support through
UMA (unlicensed mobile access). The
BlackBerry 8820 smartphone supports
the 802.11 a/b/g Wi-Fi standards.
Blackberry also puts the Global
Positioning System technology to good
use. Through its built-in GPS, the
BlackBerry 8820 can pinpoint its
location and provide "out-of-the-box"
support for a wide variety of
location-based applications and
services, including BlackBerry Maps.