Reliance logs on to bigadda.com

Reliance has launched Bigadda.com, a social networking site for Indian youth.

Youth icons such as photographer Atul Kasbekar, actor Dia Mirza, director Madhur Bhandarkar, singer and lyricist Shankar Mahadevan, and golfer Irina Brar have been roped in by the company to help bigadda.com grow. According to Siddhartha Roy, the chief operating officer, the initiative is a result of a need for a community network.

With around 54 per cent of the Indian population under the age of 25 years, bigadda.com will target this group who enjoy networking and making new friends.

Further, with studies showing that usage of broadband internet would increase in the coming years and by the end of 2010, there would be an estimated 20 million broadband users and at least a 100 million internet users, bigadda hopes to ride on a bigger broadband revolution.

Meanwhile, youth icons Brar, Mirza, Kasbekar and the rest are a delighted lot after having been roped in to the youth forum.