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Rediff does a YouTube with iShare

13 July, 2007

Rediff has introduced its indigenous iShare, which aims to link 53 million Indians outside India with those within the country. iShare, which will be a multimedia social content sharing platform, will allow users to share videos, music, and pictures on a single platform. The company says that it has transformed something that would have proved to be a technological complexity into a simple product.

Rediff iShare comes with a provision for reporting abuse, and a person who is logged on can object to any content by simply clicking on a key for reporting abuse. Rediff claims that the iShare platform boasts of an easy-to-use utility tool, which users can install on their personal computers and upload multiple files even at low-speed without having to worry about the source of the file. Users will be able to upload pictures and videos made in mobile phones, digicam, digital camcorder, and music from mp3 players like ipods, it aded.

The launch was significant in the fact that Rediff also announced that those who failed to make it to the Hero Honda Sa Re Ga Ma Pa musical talent show on Zee TV can post their videos or audios on iShare and stand the chance of getting chosen to perform in the finals. Seconding the plan, Zee TV has said that one of the five short-listed entries will be selected to become the ‘Voice of Rediff’ and get to perform in the finals.The show, christened Sangeet ka pratham vishwa-yudh, and a platform like iShare would help aspirants from all continents to take part and be part of the contest.





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