Pre-order stunning Fujifilm FinePix X100 for $1,200

Wednesday, January 19, 2011, 12:26 by Tech Correspondent

U.S. camera and film store Adorama has put a price tag on the beautiful Fujifilm FinePix X100: $1,200.

The FinePix X100 high-quality compact camera has photography enthusiasts lusting over its sleek retro design and 12.3-megapixel APS-C sensor ever since it was announced at the Photokina trade fair in September 2010.

The limited-edition Fujifilm camera is now available for pre-orders at Adorama, but the retailer doesn’t say when the camera will reach the customers. However, Fujifilm did promise at the CES 2011 that the FinePix X100 will ship in March.

Fujifilm FinePix X100 specifications

The camera comes with a 2.8-inch 460k resolution LCD screen. Fujifilm FinePix X100’s hybrid viewfinder combines the window-type “bright frame” optical viewfinder found in high-end film cameras and the electronic viewfinder embedded in fixed single lens or mirrorless digital cameras. You can switch between optical and electronic viewfinder images with a simple “one touch” control.

finepix x100 photo

Photo: Fujifilm FinePix X100 is a stunner with its beautiful silver and black leatherette finish.

The Fujifilm X100 camera comes with a 23mm Fujinon fixed focal length lens (equivalent to a 35mm semi wide-angle) and a large F2 aperture. When shooting HD movies, the combination of the large sensor and the F2 lens lets users shoot a soft out-of-focus touch — a feature not offered by conventional digital cameras. It may be noted though that Fujifilm FinePix X100 can shoot only 720p HD videos.

Fujifilm FinePix X100 captures 12-bit RAW images using the RAF file type that can be converted using customized Silkypix software (provided with the camera). Fujifilm is working to add RAF file support to third-party applications also. The FinePix X100 features a RAW button on the camera body. This button has two key functions: When shooting in JPEG mode, it enables the user to instantly capture both RAW and JPEG files, plus it also allows RAW files to be developed in camera.

Though the aforementioned specs are impressive no doubt, the real appeal of the camera for us lies in its styling. Inspired by cameras from the yesteryears, FinePix X100’s leather-like chassis oozes class. The upper control deck and bottom surface of the camera have been cast from magnesium alloy to create a sturdy, high-precision body. All dials are also fabricated from metal to make you fall in love with photography again.

The Fujifilm camera is aimed to attract the DSLR user who needs a slim digital camera for high quality images, when a bigger SLR system is little bulky or impractical. But, if you are having trouble making up your mind if Fujifilm FinePix X100’s looks and quality match its price, you can wait till March when the camera hits the stores.

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