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TECHNOLOGY - PORTABLE PORN

 

 

Portable Porn @ technology.com

Pornography takes a firm foothold on mobiles, Playstations, iPods and podcasts.

OUR TECHNOLOGY EDITOR
10th November 2005

In the beginning was sex, which was restricted to bedrooms. As humanity evolved, it sneaked out into movies and hoardings. The Internet boom brought it within the potential reach of every desktop in the world. Sony's Playstation Portable and Apple's Video iPod were perfect catchment areas for the XXX-Men. Soon, mobile technology blossomed, and MMS became the latest platform to play steamy sex clips. With bandwidth and technology expanding every second, it's play-time now for the purveyors of porn.

For us Indians, the DPS MMS scandal was the first hit from the Blue Yonder, where a schoolboy filmed his peccadilloes with his girlfriend, only to circulate it among his friends later. The infamous DPS MMS clip found its way to internet sites and auction portal Bazee, whose CEO was later arrested in the case.

The DPS clip seemed to be just the tip of the iceberg. Many more private sex videos, shot on handy mobile phones appeared on the Internet and cellphones, providing feasts for the voyeur's eyes and destroying many a peaceful marital life. Last month, a Delhi engineer filed a police complaint that some of his private moments with his wife were shot in secret by a hotel where they were staying. Many spycam movies appeared on the Internet and jumped to the mobile platform, courtesy wi-fi and Bluetooth.

The mobile screen attained puberty with the arrival of high-capacity cellphones, powered by expanding mobile bandwidth and new transmission technologies. Vast gigabytes of storage space helped hoard vast amounts of data, and high-bandwidth, cheap and user-friendly transmission technologies like Bluetooth ensured that the sex videos could be transmitted from mobile to mobile with considerable ease, and without the prying eyes of law-enforcers and mobile operators. Since Bluetooth does not require a mobile operator's service, it meant that the clips could be sent from mobile to mobile at zero cost.

Mobile sex clips started circulating with alarming regularity, once users woke up to emerging technologies. In just one year, there have been numerous cases in India, where private sex clips, many of them featuring celebrities, made it to the public domain. The most high-profile case has been the so-called Mallika Sherawat MMS scandal, where a mobile clip named mallika.gp started doing the rounds. This clip showed an actress with an amazing facial similarity to actress Mallika Sherawat engaged in sex with a Caucasian. Mallika filed a suit; however, no one was arrested in the case. Later, it came to light that it was not Mallika, but Lolly, a Mexican actress who starred in the controversial clip. Some mischief-maker had added a song from Mallika's movie Murder, renamed the file as Mallika, and converted the video to mobile format.

It seems the pornsters have a talent for spotting newer and newer media capable of playing their content. After raiding the Internet and the mobile screen, the next in crosshairs was Sony's PlayStation Portable. Though the gadget was designed by Sony to play games, the X-files were soon to crop up in the cute gadget, much to Sony's irritation. The company condemned PlayStation porn, but could do little to prevent it.

The next victim was the Apple iPod and its pioneering podcasting venture. Podcasting, simply put, is an internet radio service, where radio programs are streamed as audio files to a computer, instead of beamed by a satellite or transmission towers. Podcasts (radio programmes) can be downloaded to a computer and copied to an iPod through iTunes online music store. Soon, sexually-explicit 'porncasts' appeared on the Net. Some of the milder ones were even hosted on iTunes, a proprietary Apple online music store-cum-software. Apple, as a principle, does not host pornographic content on iTunes, but the pornmeisters did not need the online service to hawk porncasts - it could be downloaded from anywhere for free.

Porncasts, which were basically audio files, had limited scope till the arrival of the movie-playing video iPod. The video iPod, which could stock and play upto 150 hours of video came as a godsend to the sex content industry waiting for the next big thing. Besides, the video iPod could be plugged to a television or computer to watch the movie on big-screen. Even as Apple and iPod made giant strides in bringing technology to the common man, the the X-Men latched on to the bandwagon. Though playing sex clips was hardly the idea behind the video iPod, it caught on quickly.

Even before the arrival of the latest iPod range and the PlayStation, clips of legacy internet celebrity sex videos like the ones starring Pamela Anderson and Paris Hilton had made their way to the mobile phone. In fact, the so-called Mallika clip was also a sex video shot across several minutes, changed to a mobile video format. Since the technology to change the ordinary video file to a mobile-compatible one is so elementary, it now takes so little time for Internet sex videos to hit the mobile screen.

Currently, mobile phone operators both in India and abroad dish out several value-added content services for subscribers, including news, cricket, astrology, jokes, ring tones and general movie clips. There are some ambitious operators who have even started providing clips of popular TV serials, attempting to attract and retain users. Video iPod buyers in US can even watch episodes of popular serials like Desperate Housewives on mobile after they are telecast on TV. There are more operators who would like to offer video on mobiles, though bandwidth and cost constraints have played spoilsport in India so far. However, it will be only a matter of time before multimedia-capable mobile phones start playing movies of your choice. And this will not be one of those predictions of the dotcom era when we waited for fridges which would dial the grocery shop via internet.

In any case, the mobile services industry is sharply aware of the potential of marketing sex across portable devices. Eyebrows were raised last week, when leading US telecom operators Verizon and Cingular tied up to create standards for a ratings system for content to be beamed on the mobile. The move triggered fears that this could be the beginning of selective offerings of adult content on mobile phones. Questions remain as to how the operators can prevent the such content - if they offer any - from reaching younger audiences.

Marketing wizards have been quick to take note: the latest MMS to hit cellphones in India is the Fardeen Khan-Koena Mitra MMS. The MMS features Bollywood actors Fardeen and Koena in a song, which features the couple in explicit video. The song is from the movie Ek Khiladi Ek Haseena, produced by Pritish Nandy Communications. Unlike stolen spycam shots, the Fardeen-Koena MMS features a song from the movie, used by the producers to create a pre-release buzz. The producers, far from being apologetic about the MMS have, in fact, gushed at the potential of MMS marketing. The Fardeen-Koena MMS is not available for download from websites or SMS codes like 8888, but it will be only a matter of time before the steamy scenes pop up in your inbox. We are yet to have a glimpse of the MMS, but producer Pritish Nandy has claimed in interviews that it is a song from the movie which has been cleared by the Censor board - though with an 'A' certificate. What about the adult content landing up in mobile phones toted by youngsters? Nandy is unfazed: "I grew up in a generation that taught us that we should make love and not war," he says, adding, "Sex has never caused damage to the world."

Really? Pritish Nandy's point may be debatable, but it is beyond doubt that sex-on-portable devices has come to stay. As gadgets and technologies evolve, building more and more audio-video capabilities, the purveyors of porn will keep finding fresh avenues to hawk their ware for porn-on-the-go. Till sufficient legal mechanisms evolve to check unbridled adult content, portable porn will keep pace with technology.

OUR TECHNOLOGY EDITOR

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