MNP (Mobile Number portability) went live yesterday and nearly all mobile operators have come up with interesting offers and tariff plans in order to lure customers to migrate to their network via MNP.
Sistema Shyam Teleservices (SSTL) that operates under the brand MTS has announced a range of innovative offerings for GSM and CDMA customers. MTS has partnered with the leading banks to offer the latest range of smartphones through Easy Monthly Instalment (EMI) options. It will also offer benefits to customers such as free MTS to MTS local calls, free data and free local SMS. Moreover, customers can also enjoy the popular tariff of MTS at Half paisa.
Leonid Musatov, Chief Marketing Officer of Sistema Shyam Teleservices said, “The roll out of Mobile Number Portability marks yet another milestone for the highly competitive telecom market in the country. It represents a very good opportunity for customers to experience MTS’s high speed network. MTS has a congestion free network and world class customer care set up. MTS is excited to launch a slew of innovations for the benefit of migrating customers across India. I am confident that mobile customers will find all our offerings extremely appealing.”
Also, the company is offering extra value plans for customers migrating to the MTS network, which include benefits as high as 250% on the total cost of the Special Tariff Vouchers (STVs). These STVs are available from Rs 298 till Rs 1499, all with a validity of 30 days.
MTS is also offering special schemes for CDMA customers switching to MTS network. Under this new plan, the CDMA customer can avail the ½ paisa per second tariff for all local calls valid for three months with an FRC of Rs 13. And the customer can also opt for a recharge of Rs 50 that will provide him with a talk time of Rs 75. With a recharge of Rs 109 per month, customers would be able to avail full talk time, 109 free minutes for all local calls and all local calls at half paisa tariff with a validity of 30 days.
On the other hand, MTNL has come up with various new offers for its prepaid and postpaid customers in the Mumbai circle. It has waived off the MNP porting charges and also providing new SIM to its prepaid customers for free of cost. Also, prepaid customers get option to choose from any of the three plans viz: MNP Pay per second, Pay per minute, and one for all by taking any of the three FRCs Rs.49, Rs.50, Rs.51.
In additional MTNL is offering other benefits to its prepaid customers that include talk Value Rs.100/-to be consumed in one month, 200 MB free data usage for one month, 2000 SMS in own network for one month, 100 minutes of on net video calls to be consumed within one month, free CRBT for one month : One month rental free with one Song and free missed call alert activation for one month.
Postpaid customers need not be disappointed, as MTNL has offerings for them as well. MNP porting Charges and activation charges for postpaid customers have been waived off. In addition, they get 25% discount on Rental for first 3 months, 100 min of video calls on MTNL Mumbai network, 200 MB free data usage per month for 4 months, 500 SMS local and national for in one month, Free CRBT for one month (free rental & one song) and free missed call alert for one month. Also, the 3G activation is been made free.
MTNL has the advantage of having 3G network in place and by offering free 3G activation to its postpaid customers, the company might attract a good number of customers too. But the only hurdle that we see is the lack of robust network and poor customer care service, which might act as a barrier to attract new customers from other operators. It has competition form Reliance Mobile that is the only other operator with 3G services in Mumbai circle.
MTNL has introduced a toll free helpline 1800 221503 for customers willing to switch to MTNL. If you want to switch to MTNL, send SMS: PORT to 1900. Operator SMS charges will be applicable. After sending SMS to 1900, you will receive UPC (Unique Porting Code) as a SMS from 1901 giving 8 digit alpha-numeric Unique Porting Code (UPC) and UPC expiry date in MM/DD/YYYY format. Then, user will have to visit his nearest MTNL customer care centre with the UPC within 15 days of receiving the UPC. Users are required to fill the MNP form and Customer Agreement Form(CAF), along with Address & Identity proof documents, self-attested photo. After this process is completed, user gets a new SIM connection from MTNL.
Operators like BSNL and Tata Docomo are also not behind in introducing an array of freebies for attracting new customers from other operator. They have also come up with new offerings and revised plans.
MNP was been launched for the first time on 25th of November 2010, in Haryana circle. At that time, we saw few operators gaining out of MNP and few losing badly.
In Haryana circle, total 1.5 lakh customers have ported out from one operator to another. Vodafone has been the biggest gainer. It received maximum 42157 customers in while 11368 customers ported out from Vodafone. Also, Aircel did quite well in Haryana and was able to attain close to 16000 new customers switching to it against the 1590 customers moving out from Aircel. In terms of volume, BSNL was hit very badly by MNP, but if we see the port in/port out ratio, Reliance CDMA has been the biggest looser.
It is learnt that the decision to port to another operator merely depends upon the brand perception and also the market campaigning of a particular brand. Surely, the operators must have learnt a lesson from the previous MNP and acted well this time to lure more customers.