Nokia, the Finnish cell phone maker, might not meet its touchscreen phone target in India. In May 2009, Nokia had announced its plans to launch six new touchscreen models in India, between June-December 2009, in a move that was described by many as a desperate attempt to capture the booming Asian touchscreen phone market.
According to latest media reports, the company might not meet the target it had set for capturing the Indian touchscreen phone segment.
“It is not about launching phones for the sake of it… It’s about offering both devices and services,” V Ramnath, Nokia India director-operator channels, said at the launch of the Nokia N97 Mini in India. The Nokia N97 mini was the second touchscreen phone launched by the Finnish cell phone maker in 2009, in India. Samsung, Nokia’s major rival in India, has a portfolio comprising nearly 12 touchscreen phones in India, and has plans to take the tally to 15 by the end of 2009.
The Korean manufacturers Samsung and LG have greatly benefitted from the volumes of touch screen mobile phones sold in India. Samsung, which controls the Indian touch screen mobile phone market with a strong 25% market share when compared with Nokia’s 10%, has almost doubled its market share by 7-8%.
Ramnath said Nokia was planning to launch two more touchscreen mobile phones in India before the end of 2009. “We are trying and hoping to launch them this year,” he said, when asked about two mid-range touch models exhibited by the Finnish company in India. Here is a brief look at the range of Nokia touchscreen phones being brought to India by the company.
The Nokia N97 Mini joins the Nokia 5800 XPressMusic, the only other Nokia touchscreen phone in India. The Nokia 5800 XPressMusic weighs 109 grams, and has a touchscreen with tactile feedback. The display is 3.2 inches in size, with a resolution of 640X360 pixels. The touchscreen aspect ratio of 16:9 affords widescreen viewing. The screen can display up to 16 million colours. Text can be input with stylus or finger-typing. being a music phone, the Nokia 5800 XPressMusic comes with a dedicated key to access music, pictures and videos. The GSM phone has 81 MB internal memory, which can be expanded up to 8 GB. The Nokia 5800 XPress Music comes with integrated GPS and Nokia Maps, a thoughtful feature. There is Bluetooth and USB connectivity as well. The phone has a 3.2 megapixel camera with dual LED flash, which can shoot still photos and videos. The Nokia 5800 XPressMusic touchscreen phone has a host of other multimedia features as well.
The Nokia N97 Mini touchscreen phone was launched in India on Monday. Coming at a price of Rs 30,399, the Nokia N97 Mini is a side-slider model, with a touchscreen display. The phone has a weight of 138 grams. The Nokia N97 Mini has a touchscreen size of 3.2 inches, with 640X340 pixels resolution. The Nokia N97 Mini can show up to 16.7 million colours, the company said. The resistive touch screen on the Nokia N97 Mini has Brightness control, orientation sensor, Proximity sensor and Ambient light detector. The GSM camera phone has dedicated keys for camera and volume. The Nokia N97 Mini comes with Nokia Maps and GPS/A-GPS. The Nokia N97 Mini runs the Symbian mobile operating system. The phone also comes with a full web browser, Nokia Mobile Search, RSS Reader, support for streaming media, and Nokia XPressPrint. The Nokia N97 Mini has a camera with a 5 megapixel camera, which can shoot pictures and videos. Photos can be geotagged with the onboard GPS. There is also a video light which comes in handy for shooting movies in low-light conditions.
There are two more Nokia touchscreen phones, which will be coming to India: the Nokia 5230 and the Nokia 5530 XPress Music.
The Nokia 5530 XPress Music has a touchscreen of 2.9 inch size, with 640X340 pixels resolution. The display, which uses AFFS technology, can display up to 16.7 million colours, and has brightness control. The Nokia 5530 XPress Music comes with a physical alphanumeric QWERTY keyboard besides its touchscreen interface. The quad-band GSM-GPRS-EDGE phone, however, does not have onboard GPS for navigation. The 3.2 megapixel camera on the Nokia 5530 XPress Music has auto focus and an LED flash. There are several scene modes and a light sensitivity on this phone, besides a dedicated camera key. Videos are stored in the 3GP and AVI formats. There is a whole host of multimedia features too in the Nokia 5530 XPress Music touchscreen phone. The phone, which runs on the Symbian Mobile platform, comes with Flash Lite and a full web browser.
The last of the Nokia touchscreen phones in India is the Nokia 5230. There is no physical keypad here. The touchscreen has 3.2 inch size, with a resolution of 640 x 360 pixels with 16:9 aspect ratio. The screen can show 16.7 million colours. The Nokia 5230 is a GSM-GPRS-EDGE phone, with integrated GPS & A-GPS, Bluetooth and USB connectivity. The camera on the Nokia 5230 is rather small – just 2 megapixels. There is a dedicated camera key, and the phone can shoot videos as well. The videos are stored as 3GP and AVI files. There is an accelerometer on the Nokia 5230, to enable auto-rotate of the screen. The Nokia 5230 touchscreen phone also has built-in software for elementary photo and video editing.