Movil Mobile MC 100 mobile phone in Gujarat

Thursday, August 12, 2010, 19:33 by Tech Correspondent

Movil Mobile, a handset brand of Bling Telecom Pvt. Ltd., has launched its new phone, MC 100 in Gujarat at a price of Rs. 4,499.

The new phone uses pro v2.0 amplifiers from Yamaha, built-in 3D speakers and wireless FM. The Movil MC 100 comes with a TFT-LCD touch-screen, a 3.2 mega pixel camera and an external memory upto 8 GB.

Rajiv Khanna, CEO, Movil Mobiles said, “Our focus is to offer feature-laden phones at affordable rates. The time has come to break the monopoly of MNC brands that have been charging sky-high prices and offering next to nothing. We are also very bullish on stylish and feminine phones which will be a major part of our portfolio in the coming months.”

Recently, Bling Telecom launched at least 15 mobile phone handsets of both Movil Mobile and Bling. The company expects at least 2% market share out of the Gujarat mobile market that accounts for 800,000 handsets per month.

“Our focus is to establish ourselves as a fashion and design phone brand. While Movil Mobile brand will also associate itself with leading designer names, fashion labels, etc. to cater to this segment, Bling Telecom brand will cater to the mass market,” Naresh Malhan, corporate advisor to Bling Telecom Pvt. Ltd. had said earlier.

Bling Telecom is aggressively expanding its distribution network and also plans to add close to 40 more service centers to the current 17. Moreover, in next few months, the company plans to invest around Rs 20-25 crore in the western region for expansion of its distribution network.

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