Motorola has launched what it claims is the first environment-friendly phone, the Renew W223. While we do not know exactly how effective such new ideas are, they should be encouraged. Hopefully, it would encourage a few other manufacturers to produce eco-friendly phones such as this. We already see that the rising environmental consciousness has led to more eco-friendly cars. Phones might be next.
The chassis of the Motorola renew W223 phone is made using recycled water bottles. Motorola has claimed the renew W223 is a carbon neutral cell phone. The W223 Renew has earned the CarbonFree Product Certification from United States-based Carbonfund.org – a non-profit organization that provides carbon offsetting and greenhouse gas reduction options to individuals and businesses – after an extensive product life-cycle assessment.
Motorola offsets the carbon dioxide required to manufacture, distribute and operate the Renew W223 through investments in renewable energy sources and reforestation.
The features of the phone include 9 hours of talk time, messaging capabilities and CrystalTalk Technology. Motorola’s proprietary system used to filter background noise when making calls.
The entire packaging of Motorola Renew W223 is made of recycled substances and the phone ships with a postage-paid envelope to a recycling center when the phone’s time on the earth is done.
“Today, natural resources, energy and time are more precious than ever before,” said Jeremy Dale, vice-president for global marketing at Motorola’s Mobile Devices business group. “From the product’s design, to the packaging to our partnership with Carbonfund.org, we wanted to ensure that this device makes the right impact with consumers and the environment.”
The new Motorola Renew will be available in stores for a basic price of $200 with a 2 year warranty. The “green” handset will first be available to subscribers of mobile phone network operator T-Mobile in the US this first quarter.
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