On February 24, 2009, Motorola India Private Limited, the Indian subsidiary of Motorola Inc, and Hyderabad-based print-to-digital delivery service provider Pressmart Media Limited launched the live news-on-the-mobile service on three Motorola phones – Moto VE66, Motosurf A3000 and MotoROKR EM35.
These Motorola phones will be launched in the Indian market soon.
Live news and access to news articles in some branded newspapers will be available to the user. The user can choose from these using the WAP link “Daily News” on their Motorola phones. However a GPRS connection is necessary to view such content on the mobile screens.
Newspapers offered on the service include Indian Express, The Financial Express, The Asian Age and Deccan Chronicle.
Faisal Siddiqui, head of India Operations, Motorola Mobile Devices, commented, ”We are delighted to bring the unique news-on-the-mobile service to the information-seeking Indian for whom news is an integral part of everyday life.”
Sanjiv Gupta, executive chairman of Pressmart, was optimistic, “As the mobile Internet usage increases and handsets become more capable, users’ appetite for content is rising sharply,’ he said.
“Our collaboration with Motorola India extends our reach to mobile users in this part of the world. It also demonstrates our capability and constant desire, to design and deliver technologies that consumers want in today’s rapidly changing times,” he commented on Motorola’s collaboration with Pressmart.
Pressmart collaborated with Motorola in 2008, and the WASP technology, which enables the users to access internet on their cell phones, was developed by Pressmart.