Moser Baer prices Ice LCD TVs from Rs. 14,000 at launch

Saturday, November 6, 2010, 8:10 by Tech Correspondent

Moser Baer, the maker of storage media such as DVDs and CDs, has forayed into the television market with the launch of its new range of LCD TVs under the Ice brand name. The TVs fit into the “personal viewing” category of LCD TVs, with screen sizes of 20 inches, 22 inches and 24 inches.

The 20-inch and 22-inch LCD TVs are HD ready and can display a resolution of up to 720p, while the 24-inch model supports a resolution of 1080p full HD. The price of the TVs range between Rs 14,000 and Rs 18,900 and are available across Moser Baer’s distribution network in India.

The Ice range features a full-face glass and slim design, weighing between 4.5 Kg and 5.9, along with a slim support stand, making them one of the lightest TVs around.  The black glossy finish and minimalist design is quite aesthetic.

With the launch of the Ice TV range, the company is looking to diversify further. According to reports, US-based Moser Baer Technologies in partnership with Universal Display Corp is planning to invest about $11.5 million for equipment to set up a pilot production plant in New York to develop OLEDs or organic light emitting diodes. OLED technology is said to be the future of lighting technology.

OLEDs are pretty similar to the more common LEDs (light-emitting diodes) and follow similar manufacturing technologies but differ on the kind of light that they produce. LEDs give pin-point lighting, while OLEDs produce a more diffused light across a thin glass panel.

In India, Moser Baer has even more diversification plans. The company started off in 1984 making floppy discs and then kept reinventing itself and adding to its product offerings as storage media kept evolving. It now makes CDs, DVDs, USB drives and blu-ray discs. Not content with just storage media, the company is looking to invest in the power sector in India, a business that can give it long-term stability and great growth potential, unlike the constantly evolving storage market.

According to an Economic Times report, the company plans to invest about Rs. 34,000 crore in the power sector in India, to set up thermal, hydro and solar power stations. That’s quite a shift away from the company’s core business at the moment.

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