Micromax has signed a partnership with Israel-based cell phone company Modu to launch 3.5G smartphones in India. Under the joint venture, Micromax has unveiled a handset under the brand name ”modu T’.
The moduT is touted to have made it to the Guinness World Records for being the “lightest” touchscreen phone in the world. It’s another matter, though, that neither Micromax and Modu were forthcoming on the exact weight of this device!
The phone, which is now available in India, has been priced at between Rs. 12,000 to Rs. 12,500.
So what is the USP of this 3.5G device? Well, one of the really interesting features we find in this phone is its “fy jackets” tool that lets you change the capability of the handset. Once the user activates these “fy” jackets, it will improve the phone’s specifications – based on his customized needs.
The phone has two fy jackets. One is the Camerafy jacket that turns the device into a camera with a 5-megapixel resolution and LED flash. You also get a Sportfy jacket that converts the modu T into an exercise companion and personal trainer!
The moduT, which is based on Qualcomm’s Brew operating system, comes with a 2.2-inch touchscreen and is preloaded with 2GB memory that can be expanded to up to 32GB through a memory card slot.
The device supports various functionalities and applications for web access and instant messaging to popular social networking sites. You can access variety of websites such as such as YouTube, Google Search, Twitter, Facebook, Flickr, TuneWiki, eBuddy and Snaptu. The phone also features a built-in FM radio, GPS and a music player. The new handset would come with Aircel connections, said Micromax Business Director Vikas Jain.
Jain added that the modu T is aimed at “the aspirational segment” of Indian consumers who are “the early adopters” of technology.
Micromax, which has gained popularity in the Indian market by launching feature-rich phones at reasonable price, currently offers 40 handsets in the country.
In related news, Dov Moran, founder-cum-chief executive of Modu, revealed that his firm is considering partnering with Micromax to bring out a tablet PC for the Indian market.