LG recently released two smartphones running the Android 2.2 Froyo operating system in various markets around the world. The phones are the Optimus One and Optimus Chic. LG has launched its Optimus One phone in India for about Rs 13,000. Related: Top Android phones in India
LG’s Optimus One P500 measures 113.5 x 59 x 13.3 mm and weighs 129 grams. It has a 500 MHz processor, a 3.2 inch capacitive touchscreen capable of 320 x 480 pixel resolution and 262,000 colors.
For connectivity, the phone is enabled with WiFi 802.11 b/g and Bluetooth 2.1+EDR. It uses HSDPA 7.2 Mbps and has A-GPA. The device has an FM radio, and a 3 megapixel camera with autofocus and the ability to record video. The phone’s memory is expandable via microSD to 32 GB, and a 2 GB card comes with the device. Related: Android phones in India: Buyers’ Guide
Optimus One has an accelerometer sensor for auto-rotating the user interface and proximity sensor for turning off the screen automatically. The phone uses a 1,500 mAh battery which supports the phone for 700 hours on standby mode or 8 hours of talk time.
Optimus One was launched about 40 days ago in Europe, the US and Asia Pacific and, according to LG, it has sold more than ten lakh Optimus One phones already. A recent report by Gartner research on Worldwide Mobile Phone Sales also said LG sold 270 lakh units of all device types in the third quarter this year.
The managing director of LG Electronics India, Moon B Shin, said the company is aiming to capture between 12 and 15 per cent of the smartphone market in India. LG also hopes to sell ten crore units of Optimus One. Related: LG Optimus One Europe launch
The company is improving capacity in its manufacturing unit in Pune, and will spend about $4-5 million (more than Rs 20 crore) on expansion. LG’s Pune unit has the capacity to manufacture 80 lakh handsets every year, and this will be increased to 150 lakh handsets by next year.
However, LG doesn’t have any plans to manufacture smartphones in India as yet, and will continue to export smartphones from South Korea, its home country. The company also plans to launch ten more Optimus series devices over the coming six months, which will be priced between Rs 8,000 and Rs 30,000. Related: LG Optimus Pad coming
LG says it will spend more than Rs 100 crore on marketing and promoting the Optimus range of smartphones in India. This investment is part of a larger marketing budget of Rs 350 crore for 2011.
Competition in the smartphone market is stiff and the LG Optimus One will be in the same bracket as Samsung’s Galaxy 3 GT-i5801 and Sony Ericsson’s Xperia X10 Mini.
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