Kobian has launched two new phones named Kobian Mercury Viva and Kobian Mercury Roxy. Both are budget phones priced at Rs. 1,999 and Rs. 2,299, respectively.
Kobian is targeting youth who look for a budget phone with all features.
The Mercury Viva is a dual SIM phone that comes with a bright LED display. The Kobian phone features a 1.3-megapixel camera and MP3 player. It includes a new feature called Magic Voice that lets you change your voice while attending calls.
Furthermore, Kobian Mercury Viva comes with Bluetooth and expandable memory. It houses a 1700mAh battery, which promises 8 hours of talk-time and 18 days of standby. Suggested read: Latest dual SIM phones in India
The Mercury Roxy comes in a metallic finish body and features a 2-inch LCD display screen. The Kobian phone boasts a camera at the rear and offers FM radio with stereo headset. Further, the phone includes Bluetooth and an expandable memory of up to 4GB. Also, the Roxy comes with support for MSN and Skype.
During the launch, Sushmita Das, Country Manager, Kobian said, “Choices are unlimited today, but we add style and quality which makes Mercury the preferred choice. Being in IT industry for over two decades Mercury has the competitive edge in technology of display, clarity and specifications and these helps us in improving the product and package it with the latest trends in mobile technology. We shall be launching a new series of mobiles in the coming months, so the excitement is just building.”
We see a trend where mobile manufacturers have shifted their focus to attractive low-budget handsets. Earlier, Indian handset market was dominated by Nokia and Samsung. But with the emergence of small brands like Micromax, Lemon, G Five, Intex, etc., we are witnessing the availability of low budgeted phones in abundance.
In November 2010, Kobian launched two other Mercury mobile phones called Maestro and Tabla, targeted at music lovers. The phones are priced at Rs. 2,990 and Rs. 2,800 respectively. These two phones are entry-level phones, but pack in a lot of interesting features for music lovers. The Maestro, for instance, packs in a Yamaha Amplifier, while the Tabla offers 3D Surround Sound.
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