Intex ventures into TV market with range of LCD and CRT models

Friday, October 22, 2010, 4:47 by Tech Correspondent

Intex Technologies has extended its product portfolio by launching four LCD and six CRT (cathode ray tube) television sets. The four LCD TVs are priced in the range of Rs. 15,500 to Rs. 43,000 and the six CRT televisions in the range of Rs. 3,900 to Rs. 7,200.

Intex has launched these products initially for southern India and plans to roll them out across the rest of the country by the end of the year. AOC also has a range of cheap TVs in India

The Intex LCD TV range comprises LCD 4001 (40 inches), LCD 3201 (32 inches), LCD 2601 (26 inches), LCD 2301 (23 inches). On the other hand, its new CRT TV portfolio include three models – Stereo, a Mono and an Ultra Slim – in the 21-inch flat screen segment and a 14-inch model with Curved tube.

The research-and development team at Intex has developed a technology called Eye Safe T-Matrix for the new LCD TV sets, which is touted to generate faster response time in the televisions eliminating the lagging effect. This, Intex claims, would also reduce the strain on viewers’ eyes.

The new LCD TVs feature a USB port that allows viewers to enjoy music and photos directly from their USB flash/pen drives. Further, the TV models also have Full High Definition TV (HDTV) and High Definition (HD)-Ready Technology for better picture resolution and to display finer image details.

Other features of the new TV range include a high dynamic contrast ratio and the Picture in Picture (PIP) function.

Intex said it is very optimistic about its foray into the television market in India, stressing it would compete strongly with well-established players such as LG, Samsung and Sony.

As you might be aware, Intex’s existing product lines include computer peripherals, cell phones and entertainment electronics. The company said it had registered a turnover of Rs. 593 crore for the 2009-10 fiscal year, adding that the introduction of the new business vertical would boost its top line to Rs. 1,000 crore in 2010-11.

Vinayak Kumar Lal, General manager, Marketing, Intex Technologies, said that the television vertical was part of the firm’s long-term strategy to move up the value chain after gaining sizeable market share in DVD player and multimedia speakers.

Ashwani Kaul, DGM-Product-Consumer Electronics, Intex Technologies, said Intex aims to garner a turnover of Rs. 75 crores from the TV venture in this fiscal year. This will amount to around 30,000 and 60,000 units in LCD and CRT categories, respectively, he added.

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