HP introduces new logo, product range for Compaq

Hewlett-Packard (HP) has announced the launch of its new range of Compaq desktops and notebooks that mark Compaq’s new brand identity.

The new Compaq logo is a C and a Q combined. It also resembles a thought bubble. The new logo will be integrated into all future marketing communication.

Compaq’s new range includes Compaq Presario SG3053IL and SG3043IL desktops as well as Compaq Presario V6425TU and V6406TU notebooks.

According to a statement from Hewlett-Packard, the Compaq Presario SG3053IL and SG3043IL desktops will make computing “simpler and natural.”

With the strategically placed power button on top of the PC, users can avoid the inconvenience of bending low to switch on the central processing unit (CPU).
The new keyboards are slim, built with easy-to-use, low-profile keys, and hot keys for easy access to most common functions.

The new range of Compaq notebooks are designed for users who want fast mobile performance, according to the company.

The V6000 series, it claimed, combines ease-of-use and style with its 15.4-inch, wide-screen display using BrightView technology; roomy keyboard; and four-way scroll zone.

The V6000 notebooks possess 8X SuperMulti Double Layer (8.5GB) DVD writer and integrated Altec Lansing speakers.

The new Compaq range will be available in the Indian market in less than a fortnight. While the desktops are priced between Rs 15,990 and Rs 28,990, the notebooks cost between Rs 25,990 and Rs 45,990.

According to Rajiev Grover, director (consumer products-PSG), Hewlett-Packard India Sales Private Limited, the company plans to expand its market to 500 Indian cities by 2008. Currently, HP has a presence in 380 cities in India.

By 2008, Hewlett-Packard will also increase the number of its retail outlets to 2,800 from the current 2,000.

The company is already active in Tier I and II cities, and in 2007 the focus would be mainly on Tier III cities as there is a large scope there, Rajiev Grover said.