Google, Salesforce.com announce partnership

Google, the search engine giant, and Salesforce.com, have announced a strategic partnership. In a press conference on June 5, 2007, Google and Salesforce announced a business product, Salesforce Group Edition software featuring Google AdWords.

The Salesforce Group Edition software will replace Salesforce's Team Edition. According to initial reports, the software is expected to help risk-chary small businesses to consider online advertising. The software will help business to create their own advertisements using templates and tools and analyze leads.

Using the Salesforce Group Edition software, businesses can track leads and examine the searches conducted by leads before they clicked on an ad. Users can plot contacts on Google Maps, send them mails using Gmail and even send a copy of a contract using Google Docs.

Reports say that Group Edition users will be provided dashboards to evaluate the efficacy of their online advertising in terms of sales. Users will also be able to analyze which AdWords are bringing in leads.