The Indian market has witnessed the launch of the Inspiron Mini 12 netbook model by the US based company Dell Inc. At Rs 31,000, the Inspiron Mini 12 is not cheap by Netbook standards. It is available in India’s retail market through select Croma stores.
Unlike other netbooks which usually have 9 or 10 inch widescreens, the Inspiron Mini 12 has a 12” widescreen and is the first of its kind. It has a spectacularly high resolution of 1,280 by 800 – very good on a 12″ screen. Inspiron Mini 12 features three USB ports, a multicard reader, Ethernet, VGA-Out, and a 1.3-megapixel camera.
Like most netbooks, the Inspiron Mini 12 also comes with bluetooth and Wi-Fi for connectivity. The Mini 12 is also loaded with a Intel Atom Z520 1.33-GHz processor. This feature-rich netbook from Dell has another advantage in the Indian market – the Mini 12 runs on the Windows XP Home edition instead of Windows Vista offered in the US. Its primary 3-cell battery lasts about 3 hours, while the 6-cell option offers approximately 6.5 hours of battery life makes it more attractive to the Indian consumer. This model weighs 1.24 kg and has a thickness of .92 inches.
Targeting India’s youth, the Dell Inspiron Mini 12 netbook hopes to position itself as the product for the techsavvy students and those who are looking for a slim, easy to use netbook. Girish Mehta,Director of Consumer Marketing, Dell India spoke about this new product launch, “The Mini 12 is designed
specifically for mobile, hi-def lifestyles. With its slim lightweight design and 12? widescreen display,
the Mini 12 is the ideal on-the-go Internet companion for today’s mobile generation”.
The customer gets to choose from an 80GB hard drive and a 40 GB hard drive according to the respective needs. Dell also offers online storage of 2GB on Box.net to every Mini 12 buyer.
The Inspiron Mini 12 model was launched in Japan on October 26th, 2008 and has enjoyed a huge success in the Japanese market, and now hopes to do the same in the Indian market.