Chandamama animation film from Toonz

Monday, November 10, 2008, 7:52 by Tech Correspondent

Thiruvananthapuram Technopark-based Toonz Animation India Pvt Ltd and Chandamama India Limited have decided to join hands in producing a full-length animated feature film based on a prime property from the library of Chandamama. Toonz will undertake the entire production based in its state-of-the-art studio in Technopark and will finance 100 per cent of the production cost. The estimated budget of the film is pegged at around Rs 20 crore.

“Chandamama stories still linger in the minds of generations. The beauty of these stories lies in their simplicity and the socio cultural values they try to communicate. The animated film will be a perfect platform to provide today’s youth both engaging and educative entertainment,” said P Jayakumar, CEO of Toonz Animation India.

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Legendary filmmakers B Nagi Reddi and his friend Chakrapani had conceptualized Chandamama in early 1947 and since then the company has been publishing stories in print as well as electronic media in 14 languages. The library of Chandamama has over 15,000 exclusive stories.

Commenting on the relationship with Toonz, L Subramanyan, CEO of Chandamama said, “Over the last 60 years, millions of Indians have grown up with Chandamama. The association with Toonz and the proposed animated film will help us reach out to the current and future generations of young people and deliver the message across the new and emerging platforms”.

Toonz, a major provider of animation to the top US and European producers, is South Asia’s most admired animation studio and part of the international business conglomerate, Comcraft Group, based out of Geneva. Toonz boasts of the biggest names in media and entertainment industry like Marvel, Hallmark, Paramount, Disney, BBC and Cartoon Network as its clients.

The company, which has a state-of-the-art studio is based in the Kerala capital, employs over 500 artists from across the world, including Philippines, Singapore, Canada, the US and India.

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