BSNL cuts 3G unlmited rentals by 45%

Wednesday, September 29, 2010, 11:59 by Tech Correspondent

Great news for all 3G users out there – Indian public sector telecoms company BSNL has slashed its prices for unlimited 3G data connectivity by a massive 45%.

Looks like this is a move by BSNL to strengthen its market position in preparation for competition from private telecoms operators which will soon be entering the 3G services market.

BSNL is currently the only service provider in India, other than state-owned peer MTNL, which offers 3G network services. MTNL’s 3G service is currently available for a monthly rental of Rs 2499 with free usage limit of 25GB.

So what’s the deal? Well, unlimited 3G data usage for BSNL postpaid customers will now cost Rs 1,359 per month, a big discount from the earlier Rs 2,499. For prepaid subscribers, too, BSNL has given the perfect gift ahead of the festive season – cutting the rate of the monthly unlimited 3G to Rs 1,499, down from the current Rs 2,756. The new tariffs will be effective starting September 22.

While the promise of 3G on cell phones in India is yet to realize its full potential (may be simply due to the lack of competition until now) – both in terms of quality of service and network coverage – one certainly can’t but be delighted over BSNL’s latest move. Far cheaper rates – without cutting down on the ‘unlimited’ data download offering – should be a real good deal for all user brackets (videophiles/audiophiles, as well as those looking at E-mails, browsing, social networking and occasional music downloads).

From BSNL’s point of view, the company hopes that this move will help it retain existing 3G customers and acquire new subscribers as well. And that’s not all – BSNL has also introduced short-term validity recharge coupons that cost less and are valid for short periods, to encourage people to try its 3G services.

These short-term 3G vouchers cost Rs 10 for 20MB of data download during one day; Rs 25 for 50MB of data download for three days; and Rs 50 for 100MB of data over seven days.

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