Bharat Sanchar Nigam Limited, India’s largest integrated service provider, has marked a new era in the 3G world by growing its 3G mobile and data subscriber count to above 2 million. BSNL has attained this milestone by its exceptional value added services and slashing the 3G tariff rates.
BSNL, with 72.6 million subscribers, gained a market share of 14.71 percent during the month of September. BSNL attracted 3G subscribers by incorporating advanced technology that assures high speed wireless 3G connectivity at 1p/10KB, Video Calling, Mobile TV, music and video downloading. Must read: Reliance launches 3G services
According to Cellular Operators Association of India, BSNL witnessed 2.3 million subscribers out of 494 million total number of GSM subscribers. Recently, BSNL also slashed down 3G tariff by 50% so that customers can avail unlimited 3G Internet service at a cost of Rs. 4,200/6 months. The telecom operator also enabled all new and existing users to access unlimited BSNL 3G at Rs. 700 per month from Nov. 1. These plans are very economic and path-breaking, and all other private operators failed to initiate this game-changing policy.
BSNL also claimed the title of being the first to cut data card prices and decreased unlimited monthly rental from Rs. 2,499 to Rs. 1,499 per month. This added one more feather to BSNL’s cap in its quest to increase the subscriber base.
Currently, BSNL 3G covers 675 cities and it may cover 120 more cities across India by January 2011. As BSNL is first to trigger the 3G tariff reduction war, let’s wait and watch other operators’ tactics to increase their subscriber base.