Blue Star launches star-rated split Air-conditioners

16 May 2008

India’s leading air-conditioning and commercial refrigeration company Blue Star has introduced new range of Energy labelled wall mounted split air-conditioners in the market. The air-conditioners available in a wide range of 2,3 & 4 Star ratings and in capacities of 1.0, 1.5 and 2.0 TR, are based on Variable Refrigerant Flow (VRF) technology. Blue Star is the the first company to manufacture the products based on this technolgy ingeniously. This technolgy can give cooling even at 52 degree, it is capable of handling wide voltage fluctuation and is also space saving.

Under the proposed Central Government legislation, it will become mandatory to energy label window and split air-conditioners upto and including 3 Ton capacity. Under this law, air-conditioners need to be compulsorily tested at authorized laboratories and their energy efficiency revealed through clearly understandable energy labels, to be fixed on all ACs. 5-star would mean the highest efficiency and 1-star would mean the lowest efficiency. The higher the number of stars, the higher would be the initial price, but there would be dramatic power savings. For example, a 2-star Split AC will cost 10% more than a non-labelled machine, but it will save enough power whereby a customer recovers the higher price in 12 months.

Since Blue Star has decided to sell only star labelled Split air-conditioners this summer on a voluntary basis even though the law has not come into force. Historically Blue Star has been focussed on institutional customers. With the commissioning of its new plant at Himachal Pradesh, company has been making steady progress in the residential segment also. It has 300 exclusive dealers and another 300 non-exclusive dealers for selling Room air-conditioners. According to Mr T Gouri Sankara Babu, Deputy Managing Director, Blue Star’s room AC business has been consistently growing at a Combined Annual Growth Rate of 50 percent as against the industry growth of 30 percent.