BlackBerry Style, which was released in October last year will soon come to Tata Indicom and Reliance Communications (RCom) in India. Style is a dual SIM device and will be available in grey and purple colors. BlackBerry Style is expected to be priced at around Rs 25,00.
Style is a Qwerty clamshell CDMA phone that runs BlackBerry OS 6. Style has a 360 x 400 pixel resolution display inside and a 320 x 240 pixel, smaller screen on top for checking messages and updates etc. The device has a 5 mega pixel camera with auto focus, flash and video recorder. BlackBerry Style has an optical trackpad and the standard keyboard that Bold 2 and Torch have, for navigation. It uses a 624 MHz processor, has 512 MB of RAM, connects using Wifi, CDMA 3G and A-GPS, and has a memory slot that can take up to 32 GB.
In the near future RIM plans to use Near Field Communication technology in its smartphones, which will allow them to communicate with electronic gateways such as electronic card operated hotel room locks, parking lots, super market payments, and toll roads. The phone will be linked to the user’s bank account and payments, meta data (such as the user’s name and bank account number) etc. will be exchanged within a four inch distance by the two machines, which could also be two NFC enabled smartphones. The smartphone will also be able to connect RFID tags to websites, which it will open on its browser.
BlackBerry phones that have been successful in India include BlackBerry Pearl, Curve and Storm. The smartphone market in India is expected to more than double within the next three years, while across the world the market will grow by less than half the volume it currently is. Another popular international make that might release a CDMA smartphone in India this quarter is Apple, which was known to be discussing the possibility of releasing CDMA iPhones with RCom and Tata Indicom. Average revenue per CDMA user is said to be far less than the AR per GSM user. However, the average isn’t indication of the number of heavy mobile users; which in a smartphone market as large as India’s might be a reasonably high figure.
During the past year Research In Motion was in trouble with the Indian Government which wanted to intercept the data on the company’s servers, where all data is encrypted so that BlackBerry users can send messages and emails easy in the belief that their data can’t be intercepted. Recently it looked as if RIM has no intention of bending to the Indian Government and the company’s shares grew about 4 per cent in value – to the maximum they’ve been in eight months.