Big TV scales Mt Everest

A BIG TV direct-to-home connection was set-up at “Dropadi ka Danda” in the premises of the Base Camp of the Nehru Institute of Mountaineering (NIM) situated at 15,317 ft above sea level in the Mt. Everest.

A team of 24 members started the trek on November 26 from Uttarkashi and reached the base camp braving -3 degrees and snow storms and snow falls to reach the base camp on November 30. The installation team was lead by chief installer, Kapil from BIG TV and the NIM team was lead by Satish from NIM.

“It is the never-say-die attitude and the willingness of our installation team to brave all odds that have helped them achieve this task. While we have a widespread sales network across Uttarakhand and Himachal Pradesh, it is the installation teams perseverance that has won the hearts of our customers. They have travelled long distances on foot to set up the BIG TV connections and the rewards are there to see. BIG TV today enjoys the biggest market share in both these states,” said Mahesh Prasad, President – Reliance Communications.

BIG TV has set-up a 300-member installation team across North India who have been given specialised training to tackle hilly terrains and inaccessible areas and set-up smoothly functioning DTH connections.

The DTH network recently announced having achieved the magic number of one million subscribers within 90 days of its launch to become the fastest growing DTH service in India. BIG TVs growth can be attributed to the fact that they have ensured easy access for customers and an extremely strong sales and after-sales network.

Reliance BIG TV DTH deploys MPEG-4 technology platform that enables it to offer over 200 TV, cinema and audio channels, the highest by any other DTH operator in the country. With 32 exclusive movie channels in English, Hindi and Regional languages, BIG TV DTH offers a choice of 600 new movies every year, unmatched by any DTH or cable operator in the country.

BIG TV DTH is available at multiple price points and packages to suit needs of all customer segments. The state-of-the-art customer service mechanism is fully functional and ready to serve our increasing customer base every day in 11 Indian languages. Available at over 100,000 retail outlets across 6,500 towns combined with over 2,000 exclusive Reliance branded stores and is supported by a installation team of over 5,000 technicians.