Apple presents QuickTime 7 for Windows preview release
BY OUR TECHNOLOGY CORRESPONDENT
15 June, 2005:
Apple® has unveiled a preview of QuickTime® 7 Player and QuickTime 7 Pro for Windows, the software industry’s first mainstream H.264 solution for streaming and playback of High Definition (HD) video on Windows. Approved as part of the MPEG-4 standard, the H.264 video codec, Apple claims, delivers pristine quality video across bandwidths, from 3G for mobile to iChat AV for video conferencing. H.264 has been accepted by DVD Forum and Blu-ray Disc Association for the next generation of high definition DVDs.
According to Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, “with nearly a billion copies downloaded, QuickTime has an impressive legacy of developing and supporting the latest digital media open standards and is already an incredibly popular Windows technology. By using the H.264 codec to deliver gorgeous video content, QuickTime 7 will change the way users experience video on their computers, mobile phones and televisions.”
According to an Apple release, QuickTime 7 Player for Windows includes:
1. support for H.264, the state-of-the-art, worldwide video standard
2. support for playing up to 24 channels of audio, including 5.1 and 7.1 audio
3. new and improved playback controls, including jog shuttle and variable speed playback options
4. zero-configuration streaming for easy access to the optimal streaming experience
5. live resizing for smooth playback as a user changes the size of the QuickTime 7 Player window.
QuickTime 7 Pro for Windows features:
1. H.264 video encoding for easy creation of pristine video for any use, from 3G to HD and everything in between
2. support for configuring and encoding 5.1 audio
3. new full-screen controls for easy access to player controls in full-screen mode
4. native support for VBScript, enabling QuickTime workflow automation
5. background exporting to allow users to continue working during exports
6. all-new movie settings for simple and efficient movie authoring
Boasting about a billion downloads, QuickTime is Apple’s industry-leading software for developing, producing and delivering high-quality audio and video over IP, wireless and broadband networks. QuickTime was chosen by the International Organization for Standardization (ISO) as the basis for the MPEG-4 file format and is at the core of the 3GPP and 3GPP2 standards. Because of QuickTime’s strong support for standards, mobile operators using Apple’s hardware- and software-based mobile streaming solution can deliver streaming media to the broadest range of mobile handsets without incurring the cost and complexity that results when multiple proprietary technologies are deployed.
The preview release of QuickTime 7 Player for Windows is available now as a free download from www.apple.com/quicktime. The preview release of QuickTime 7 Pro for Windows is available from the Apple Store® (www.apple.com) for $29.99 (US) for a single user license. The final versions of QuickTime 7 Player and QuickTime 7 Pro for Windows will be available this summer.
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online music store.
BY OUR TECHNOLOGY CORRESPONDENT