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Apple 1 million iPhones sold in
June-September 2007
12 September, 2007
Apple Incorporated has sold one
million iPhones in less than three
months of its launch. The iPhone is
Apple’s first mobile phone.
Apple has said it sold its 1 millionth
iPhone on September 9, 2007, ahead of
its goal of September 30, 2007. The
milestone came less than a week after
Apple cut the price of iPhone by a
third.
The Apple iPhone – which is a mobile
phone, digital music player and
portable Web browser all rolled into
one device – received worldwide media
attention when it was first launched
in late June 2007.
However, the device is so far
available only in the United States
through an exclusive contract with
AT&T Incorporated.
But several hackers are working on
ways to ‘unlock’ the iPhone so that it
will work on other networks. One
method requires opening the phone’s
electronic guts and soldering certain
components.
George Hotz, a teenager from New
Jersey, the United States, had posted
step-by-step instructions on the
internet in August 2007 on how to
‘unlock’ the iPhone and use it on a
rival carrier’s network by taking the
phone apart and soldering various
components.
Steve Jobs, CEO of Apple Incorporated,
has said it took almost two years for
the company to achieve the 1 millionth
milestone with iPod.
He had announced a week ago that Apple
was discontinuing a 4-gigabyte version
of the iPhone and dropping the price
of its 8-gigabyte version to $399 from
$599.
Sales from the initial weekend were
running at a rate that was below some
of the wilder estimates on Wall
Street. In early September 2007,
consumer data from research firm
iSuppli suggested that the sales of
the iPhone fell off sharply in July
2007 and were not on pace then to meet
Apple’s one-million target.
Some analysts believed the price cut
was an indication that Apple was
worried that the device would not meet
its sales goal. Some other analysts
said the price cut was done in a hurry
since the company the next day
apologized to early buyers of iPhone
and offered them a $100 store credit
in response.
Apple Incorporated expects to sell 10
million iPhones in 2008.
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