Advanced Micro Devices (AMD) has announced three new media chips to meet the growing demand for advanced multi-media features in mobile phones.

The AMD Imageon 2298, 2294 and 2192 processors, unveiled on Monday at the GSM World Congress in Barcelona, Spain, are designed with a number of media-rich features, including processing of images up to 12 megapixels, image stabilisation and multi-channel audio playback.

AMD will be licensing the technology to other chip manufacturers, including STMicroelectronics, according to AMD marketing director Andy Thompson.

The media processor is separate from the phone’s core processor, enabling manufacturers to introduce new multimedia functions more quickly.

The separate architecture also helps reduce power consumption for longer device battery life.

The new media chips will support full DVD resolutions or “five times what was available in earlier generations,” according to AMD product manager Philippe Decotignie. “Consumers can turn their phones into camcoders and mobile TVs with a very high, very fast resolution,” he said.

In addition, the chips will support simultaneous audio and video encoding and decoding, acoustic echo cancellation and video stabilization. Their TV output function allows viewing of videos and photos on any TV or projector.

Several manufacturers of mobile phone handsets are currently testing the new media chips.

AMD has supplied earlier-generation media chips to a number of mobile phone makers, including Motorola and Samsung.

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