AKAI to launch LCD, LED TVs in India

Saturday, July 31, 2010, 7:10 by Tech Correspondent

Akai, the Japanese electronics company will soon introduce ultra slim LCD and LED televisions in India.

It is likely that Akai will release three LED TV models and five LCD TV models in the country.

These televisions by Akai will have backlights that are sensitive to the ambient lighting conditions as well as the brightness of the image.

Further, these Akai LCD and LED televisions are likely to have USB ports so that movies can be played on them directly through an external hard drive.

Akai televisions are also said to use less energy and the company has applied to get a certification to prove this improvement in technology.

The new Akai TVs will probably have price tags between Rs 18,000 and Rs 55,000. The company will launch the new televisions in the sizes: 24 inches, 32 inches and 42 inches. It is possible that the others will be larger still.

Akai in India

Last year, Akai earned Rs 275 crore from its television sales in India last year and expects a turnover of Rs 435 crore in the twelve months.

It will soon sell other electronic appliances such as DVD players, washing machines, microwaves, home theatre systems, inverters and refrigerators etc. and will spend about Rs 50 crore to advertise the Akai brand in India.

Akai’s products will be available in Tata Croma stores as well as departmental stores owned by Reliance and other big retailers. Akai will also target tier two and tier three towns, and will provide after sales support at 200 Quixerve outlets in the country.

Akai televisions and other appliances are sold by Global Brands Enterprise Solutions in India, a company that holds licences to sell Akai products in Nepal, Sri Lanka, India and Bangladesh. Global Brands also has exclusive rights to sell Haier’s microwave ovens and modular kitchens in India.

Global Brands which is aiming to be the exclusive India sales agent for multiple electronics brands, other than Akai and Haier, is said to be owned by Videocon.

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