Pricing for various
models of the Indigo Marina
(updated 5:45 PM, 16/9/2004)
Updated 3:01 PM, 15/9/2004: The Tata
Indigo Marina station wagon / estate car is finally
unveiled. Tata Motors hopes to sell 4000 - 6000 of the Marina
units annually. The car will be available in 3 petrol
versions and 2 diesel versions. The prices for the
different variants of the Marina has not been announced
yet. There will be an 18-month unlimited kilometer
warranty on the car
BY OUR AUTOMOBILES EDITOR
The Tata Indigo Marina is here, an estate positioned in the premium mid-size "C" segment. Slated for launch on September 15, this
car is the fifth in-house model fom the Tata Motors stable. Analysts expect Indigo Marina to sport a Rs 5-5.5 lakh price band.
Tata Motors claims that it is building on the success of Indigo and filling a gap in the estate
car segment. Indigo Marina is positioned as an everyday-plus-weekends car for India. Exports will come later.
Tata Indigo has remained the best selling sedan in the country since its launch, clocking a sale of 50,000 units within 20 months of its launch. Marina is being launched in three petrol and two diesel models in five colours. Indigo Marina
Estate comes with an 18-month unlimited kilometer warranty and would be available through 130 dealerships backed by a 500-strong service network across 200 cities.
The automobile company has increased its market share from 15 percent to 17.3 per cent by August in FY-05 in the domestic passenger car segment, said a Tata Motors official. Tata Motors is the second largest player in the domestic passenger car market and the company’s sales are growing by 29.7 per cent this fiscal with two of its four brands being among the top 10 selling models in the country.
The Tata launch follows hot on the heels of the
launch of a premium hatchback from Hyundai Motors, the
Traditionally, the Indian car market has not reacted
favourably to estate cars. Previously, The Fiat
Adventure (the estate car version of the reasonably
successful Fiat Palio hatchback) was appreciated much by
automobile journalists, but failed to make the cut in
the market. Tata Motors has an advantage in that this is
the estate version of the small car that has been the
most successful in the Indian automobile market.