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AUTOMOBILES - TATA INDIGO MARINA LAUNCH

 

tata indigo marina auto expo picture
tata indigo marina estate car official photo
tata marina estate car at the auto expo 2004

Marina Biology

Hot off the block: Tata Motors’ Indigo Marina

Pricing for various models of the Indigo Marina (updated 5:45 PM, 16/9/2004)

Updated 3:01 PM, 15/9/2004: The Tata Indigo Marina station wagon / estate car is finally unveiled. Tata Motors hopes to sell 4000 - 6000 of the Marina units annually. The car will be available in 3 petrol versions and 2 diesel versions. The prices for the different variants of the Marina has not been announced yet. There will be an 18-month unlimited kilometer warranty on the car

BY OUR AUTOMOBILES EDITOR
14/9/2004

The Tata Indigo Marina is here, an estate positioned in the premium mid-size "C" segment. Slated for launch on September 15, this car is the fifth in-house model fom the Tata Motors stable. Analysts expect Indigo Marina to sport a Rs 5-5.5 lakh price band. 

Tata Motors claims that it is building on the success of Indigo and filling a gap in the estate car segment. Indigo Marina is positioned as an everyday-plus-weekends car for India. Exports will come later.

Tata Indigo has remained the best selling sedan in the country since its launch, clocking a sale of 50,000 units within 20 months of its launch. Marina is being launched in three petrol and two diesel models in five colours. Indigo Marina Estate comes with  an 18-month unlimited kilometer warranty and would be available through 130 dealerships backed by a 500-strong service network across 200 cities.

The automobile company has increased its market share from 15 percent to 17.3 per cent by August in FY-05 in the domestic passenger car segment, said a Tata Motors official. Tata Motors is the second largest player in the domestic passenger car market and the company’s sales are growing by 29.7 per cent this fiscal with two of its four brands being among the top 10 selling models in the country.

The Tata launch follows hot on the heels of the launch of a premium hatchback from Hyundai Motors, the Hyundai Getz

Traditionally, the Indian car market has not reacted favourably to estate cars. Previously, The Fiat Adventure (the estate car version of the reasonably successful Fiat Palio hatchback) was appreciated much by automobile journalists, but failed to make the cut in the market. Tata Motors has an advantage in that this is the estate version of the small car that has been the most successful in the Indian automobile market.

 

 

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